It’s interesting how angry some wedding suppliers get about styled shoots – at least from the forum chats and Facebook groups I’ve seen. Anyone would think styled photoshoots were some kind of evil plot to dupe couples into booking dodgy suppliers. The reality is the opposite: all of the styled shoots I’ve been involved with have been put together by amazing creatives looking for a way to showcase their ideas and share inspiration with couples. Styled shoots as I see them are a healthy, inspiring, and bloody gorgeous way for the industry to show YOU how they make weddings look amazing. So if you stumble across one of those Reddits suggesting styled shoots are “disingenuous at best”… here’s a balanced view from me – as a wedding blogger and a wedding creative.
Header image by amazing Lake District wedding photographer Hannah Hall at https://hannahhallphotography.co.uk
Taking a little inspiration from an instagram comment that sparked joy for me last week! Thank you @hannahhallphotography for making me smile. So yeah, wedding blogs were MASSIVE back in the day – and then social media exploded, and apps like Bridebook launched, and everything changed. Mainstream wedding magazines collapsed (goodbye Wedding Ideas mag) and niche content or trending stories meant everything. But while everything “out there” changed, wedding blogs are still massively relevant for photographers, suppliers and nearlywed couples (even if you’ve forgotten us a little bit), and I want to tell you why.
Get ahead of the curve and start work on your wedding business SEO before the end of peak season. With English Wedding you get a dedicated page with keyword link(s), images and a featured customer review.
You’ll also benefit from front page features on our busy, established wedding blog. For Gold members, that can be as many as 12 times each year. Discover our media pack here, then sign up today to SAVE on your English Wedding membership.
One for the businesses out there today! After I shared a series of articles about the importance of blogging for successful wedding businesses, Steven Briggs – a specialist in business and digital marketing – wrote to me to share his own expertise on the subject. Honestly, after 20 years of blogging my wedding calligraphy businesses, and 15 years of blogging on English Wedding, I believe so strongly that writing blogs for your brand is crucial to any marketing strategy. It’s great to hear Steven’s perspective, especially as he includes examples from his own work with wedding businesses. I hope you find this useful!
If you were with me the other week, I explained how to make a plan for your wedding business blog. The final touch is to add the detail: what the hell do you write? I’ve stood at my desk many times with an empty brain. I know how rubbish it feels when you just don’t know where to start. At times I’ve felt like nothing I say would be interesting, and other times I feel like I’ve said it all before. I’ve been through that complete lack of confidence. And I’ve come out the other side! Now I’m here to help you plan what you’ll write about in your interesting and successful wedding business blog!
