Apologies! – that title’s a bit of a mouthful, but the exact words were important for me to include. For any wedding business to reach couples online, a website and social media need to be part of a wider ecosystem. Sharing fresh content can be done calmly and strategically, allowing Read more
How old is your wedding business? If you’ve been around for 10 years or more you’ll remember when wedding blogs were huge news. If you have a newer wedding business, blogs might be unfamiliar territory. Here’s the thing: wedding blogs have amazing potential for suppliers in the AI era. As Read more
I’ve written thousands of blog posts: enough to keep a successful UK wedding blog and calligraphy business going for more than 17 years. I know blogging works in the wedding industry. I’ve made it my mission to understand why, and how, and what to do better. Wedding blogs have always Read more
I’ve been wanting to talk about AI in the wedding industry for a while – and while I’ve been listening, and understanding the implications of AI for wedding suppliers, I’ve realised this has to be a rounded conversation. I feel as though we’re at the very beginning of something which Read more
One thing English Wedding doesn’t do is email wrestling with SEO agencies. So, rather than spending hours of my life (oh, because English Wedding’s admin ‘team’ is me, Claire) reading and responding to digital media companies, I thought I’d write a straightforward explanation of what I do, and what I Read more