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wedding marketing

Modern wedding photography by Priti Shikotra in Manchester
wedding blog

How to ask couples if they’ll feature on a wedding blog – and why features are brilliant for your business

I feel like I’m stepping out of a time machine and I don’t know why! This wedding blog I began back in 2009? Still valid. Still performing. Still evolving, so search algorithms will find what I post, and what all of our amazing wedding photographers and supplier members post here Read more

By Claire Gould, 1 month ago
Colourful flowers with text overlay Sharing real weddings is marketing gold for suppliers
wedding blog

Sharing real weddings is marketing gold for suppliers – but most of us have been doing it wrong.

Why real wedding blogs still matter for suppliers I’m a wedding supplier and a blog editor, and for nearly 20 years I’ve been publishing real weddings on the English Wedding blog. A couple of years ago I made a big change to how I publish weddings. Why? Because the online Read more

By Claire Gould, 2 monthsAugust 11, 2026 ago
wedding blog

A subtle shift in the luxury wedding market – and how to offer a luxury wedding service as a supplier

The grass is always greener, right? And then sometimes, you wonder if it might be made of gold. I’ve worked with all kinds of wedding suppliers in my 16 years writing English Wedding, from florists just starting out through to luxury planners and photographers with a worldwide reputation. The luxury Read more

By Claire Gould, 4 monthsJune 19, 2026 ago
wedding bouquet and bridal shoes by Katelyn MacMillan on Unsplash
wedding blog

How to gradually build content for your wedding business that builds experience, expertise, authority and trust over time

Apologies! – that title’s a bit of a mouthful, but the exact words were important for me to include. For any wedding business to reach couples online, a website and social media need to be part of a wider ecosystem. Sharing fresh content can be done calmly and strategically, allowing Read more

By Claire Gould, 4 monthsJune 8, 2026 ago
Newlyweds walking away from the camera in the gardens of Carwinion House Falmouth | Cornwall wedding photographer Hannah Timm Photography
Advice

The top UK wedding blogs for suppliers in 2026, and how to get featured

How old is your wedding business? If you’ve been around for 10 years or more you’ll remember when wedding blogs were huge news. If you have a newer wedding business, blogs might be unfamiliar territory. Here’s the thing: wedding blogs have amazing potential for suppliers in the AI era. As Read more

By Claire Gould, 5 monthsMay 20, 2026 ago

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Award winning UK documentary wedding photographers York Place Studios

Top UK wedding planner NIEMIERKO | London celebrity wedding planner

Dorset UK documentary wedding photographers Smiling Tiger Studios

Cambridge luxury editorial wedding photographer Damien Vickers

Bespoke Diamonds wedding and engagement rings Ireland and UK

Lake District wedding photographer Hannah Hall Photography | Eden Valley Cumbria

Kent wedding photographer Benjamin Toms

Dorset wedding photographer Libra Photographic Nathan Eames

Dublin Ireland wedding and bridal jewellery Commins & Co

Wedding calligrapher Claire Gould By Moon & Tide Calligraphy UK

Bristol Somerset UK wedding photographer Martin Dabek

UK bridal jewellery Emma Rose Treasures

Photo booth hire for weddings and events from Absolute Booth London

Ingenious Gifts craft marketplace UK banner

Give Couples Choice Movement supporting independent celebrants in wedding reform England and Wales
smart post preloader
The New Romanticism – designed and made in London by House of Savin, launching at New York Bridal Fashion week
  • Bridalwear
  • wedding blog

The New Romanticism – designed and made in London by

Claire Gould
October 12, 2026
3

Oh, to be in New York this week as the world’s master craftspeople showcase...

Read More
Cellist and violinist playing their instruments | wedding ceremony musicians from Gig Heaven
  • Advice
  • wedding blog
  • wedding entertainment

Choosing music for your wedding ceremony (and the bits couples

Guest author
October 8, 2026
8

A guest article from the team behind Gig Heaven – an international directory of...

Read More
Rectangle cut fine diamond engagement rings worn on fingers | Lena Cohen Fine Jewellery London
  • Advice
  • wedding blog
  • wedding rings

Is It Safe to Buy an Engagement Ring Online? The

Guest author
October 5, 2026
1

Buying an engagement ring online can feel uncomfortable. That is completely understandable. You are...

Read More
person holding a handwritten personalised note to wedding guests instead of favours | Mark Battista Photography Cumbria
  • Favours
  • inspiration
  • wedding blog

Thoughtful ways to thank your wedding guests without the pressure

Guest author
October 1, 2026
4

Hi, my name is Megan and I absolutely love weddings. Dressing up for them,...

Read More
Adam & Katie’s gorgeous black tie wedding in Leeds, with Fabio Photography
  • August wedding
  • black tie + formal weddings
  • Real UK weddings
  • Real weddings
  • summer weddings
  • wedding blog
  • Yorkshire wedding

Adam & Katie’s gorgeous black tie wedding in Leeds, with

Claire Gould
September 29, 2026
4

A stunning wedding from the heart of Yorkshire, with a gorgeous couple and superbly...

Read More
Two grooms beside a barn wall with a lantern, with a garden in the background | Jaye Peg Photography at Holesfoot Cumbria
  • barn weddings
  • classic / timeless weddings
  • Cumbria wedding
  • June wedding
  • LGBTQ+ weddings
  • Real UK weddings
  • Real weddings
  • summer weddings
  • wedding blog

Alistair & Gary’s relaxed wedding at Holesfoot Cumbria, with Jaye-Peg

Claire Gould
September 25, 2026
0

Here’s how real wedding blogs work behind the scenes: a wedding submission comes in. I...

Read More
alternative wedding couple embrace | film wedding photography at Papplewick Pumping House with Simon Dewey Photography
  • alternative weddings
  • Nottinghamshire wedding
  • Real UK weddings
  • Real weddings
  • wedding blog

Ella & Will’s amazing alternative wedding at Papplewick Pumping Station,

Claire Gould
September 17, 2026
1

Some weddings take me hours to publish – I read through all the details,...

Read More
Bride close up of dress detail by Tom Aizenberg Photography London
  • classic / timeless weddings
  • London wedding
  • Real UK weddings
  • Real weddings
  • wedding blog

Lauren & Anthony’s lovely Eltham Barn wedding, with London photographer

Claire Gould
September 15, 2026
1

A gorgeous wedding for an American couple living in London. Eltham’s Tudor Barn was...

Read More
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