I’ve written thousands of blog posts: enough to keep a successful UK wedding blog and calligraphy business going for more than 17 years. I know blogging works in the wedding industry. I’ve made it my mission to understand why, and how, and what to do better. Wedding blogs have always Read more
I’ve been wanting to talk about AI in the wedding industry for a while – and while I’ve been listening, and understanding the implications of AI for wedding suppliers, I’ve realised this has to be a rounded conversation. I feel as though we’re at the very beginning of something which Read more
One thing English Wedding doesn’t do is email wrestling with SEO agencies. So, rather than spending hours of my life (oh, because English Wedding’s admin ‘team’ is me, Claire) reading and responding to digital media companies, I thought I’d write a straightforward explanation of what I do, and what I Read more
In 2026, you don’t need to list your wedding business in directories to get bookings. For some people they work really well, but for others they just eat money – so I’ve spent a little time this week really considering the alternatives. If you’re curious about a directory-adjacent approach to Read more
Images in this blog are by Yorkshire wedding photographer Joss Denham I feel like everything changed when 2026 arrived. Instagram got louder and more out of control, or at least that’s how it felt for me. My wedding friends were talking about AI on socials, and there were podcasts and Read more