The English Wedding supplier rescue plan

Published by Claire Gould on

Image credit Fiona Kelly Photography – full feature here

I’ve always been a solution kind of girl. Perhaps that was the hardest thing when coronavirus really hit the UK back in March: it was an unsolvable thing, 100% out of my control. At first I felt like crawling into a hole until it was all over. I panicked, I cried, I felt numb and scared. I know we’re all going through our own rollercoasters of emotion, and you are absolutely not alone. I have a wedding calligraphy business as well as this blog – and closing it was a really scary thing to do.

And I realised we all process in our own time. I saw a few insta posts about positivity when I wasn’t quite ready for it yet; I saw other businesses coming up with amazing new concepts, pivoting to try and ride the wave – and I felt helpless. It’s OKAY to take a little longer to process this. It’s new, it’s unknown and we’ll all react in a very personal way – and that’s FINE.

But as April began I entered a calmer state of mind. I was ready to process – to take a step back and look objectively at the future of our beautiful wedding industry. I’ve looked for positives, I’ve stood taller and gazed further, towards a future which is PAST the hell we’re all going through now.

And then I searched my soul for everything I could do to help all of the wonderful, talented, creative wedding suppliers I know and admire so much.

As a wedding blogger, what’s my role in all of this? Am I superficial and “all about the pretty”? (In which case, I’d have sent myself to the back of the room to shut up and stay out of the way until all this was over!) But hell no. I’m a solutions girl. And English Wedding has always been about promoting suppliers, sharing YOUR work and the very best of the UK wedding industry. We all need that help and support now more than ever, right?

So I came up with a rescue plan for English Wedding members.

This rescue plan is to help YOU – the independent business owners, self-employed folks, limited companies and sole traders – like me – who’ve taken a hit from coronavirus.

It’s all about rebuilding: about building blocks to make a foundation so your business will be STRONGER when the crisis has passed. And it’s about saving you money on vital marketing for your business now, when you’re ready to rebuild.

1. FREE features 

Every English Wedding member can take out a FREE feature slot on the home page of the blog while we’re under lockdown. You can use this to share your story, to promote your products, or to offer a discount to 2021 brides and grooms.

2. Payment in instalmentsI know you’re struggling, and having to be extra careful with your marketing spend. So rather than asking for payment up front, I’ve reintroduced monthly payment plans for your membership over the coming year. Prices start from £5 per month by standing order.

3. SAVINGS for new members on all tiers

If you’re not already an English Wedding member, you’re welcome to join us now to take advantage of all our member benefits (blog features, social shares, SEO links from our trusted domain and more). And I’ve reduced prices on all membership options from today:

Tier 3 membership dropped from £600 to £480 – £40 per month
Tier 2 membership dropped from £180 to £120 – £10 per month
Tier 1 membership dropped from £60 to £50 if you can pay up front
Tier 1 membership in instalments is £60 – £5 per month

Note membership is for a minimum of 12 months; I’m sorry I can’t afford to offer shorter packages


It’s important to me that wedding blog advertising works – it should improve your wedding business’s position in search; it should raise awareness of your brand, bring new visitors to your website and generate sales and income for your wedding business. Advertising on the English Wedding Blog can achieve all of this. Read my (short, sweet, simple) media pack to learn how.

Media Pack 2020 English Wedding Blog

[Click image to zoom]

When you’re ready to join as a member, email me

I want to do everything I possibly can to support your business and help you through this weird and scary time. Stay safe, do what you can to survive, and do keep in touch?

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.


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