Time, consistency and authenticity – and not being afraid to say it how it is!
When was the last time any online article came up with the goods right at the start?!
I thought I’d make it easy for you – the secret to wedding business blogging is time, consistency and authenticity.
If you can stick around another couple of minutes I’ll explain why!
Making time to blog your wedding business
“I don’t have time to blog” is a major black to most wedding businesses. We are BUSY – like, crazy busy. And at certain times of the year we barely have time to blink.
Using niche keywords and phrases are the secret to blogging your wedding business well. Blogging is all about getting to the top of Google, and in every area of the wedding industry the competition is strong! If you want to appear on the first page of Google for people looking for a ‘UK wedding photographer’ you’ll need to invest heavily in SEO and they might not even book you because hey, you’re in Cornwall and they’re in Durham.
What is a keyword?
It’s really important to stay visible on Google by blogging about your wedding business – either on your own website or by submitting blogs to places like English Wedding.
But at peak times blogging can be super hard: finding the time for admin when you’ve ten weddings to edit is impossible. Then by the end of the year, you’re wiped out and you’ve lost your blogging mojo. We get it. So I’m here to share my own top tips for finding the motivation to blog and get your wedding business noticed – even when you’re lost for ideas!
Hello there! I hope you’re having a lovely autumn and – if you’re a wedding business – I hope you’re beginning to look forward to the quieter months. I know how crazy the end of the summer can be!
It’s a great time of year to look at advertising and marketing, so this week I’ll be sharing tips for blogging your wedding business.
The wedding industry moves fast – I find I’m giving my calligraphy website a complete overhaul at least every couple of years! Keeping up with trends in the media and keeping everything looking peachy is a fantastic challenge and a huge task for wedding suppliers in every field from photography to floral design, wedding venues and every other service you can think of!
I asked lovely Kayleigh, the fabulous wedding photographer behind Snapdragon Photography, about her rebrand earlier this year, and I loved the story behind it.
You know when things just ‘work out’ for you? This is how my rebrand happened – and I feel very very lucky!