20 ideas to help you stay motivated to blog your wedding business

Published by Claire Gould on October 24, 2023

It’s really important to stay visible on Google by blogging about your wedding business – either on your own website or by submitting blogs to places like English Wedding.

But at peak times blogging can be super hard: finding the time for admin when you’ve ten weddings to edit is impossible. Then by the end of the year, you’re wiped out and you’ve lost your blogging mojo. We get it. So I’m here to share my own top tips for finding the motivation to blog and get your wedding business noticed – even when you’re lost for ideas!

Staying motivated to blog your wedding business can be a challenge, so here are twenty ideas to inspire your blogging:

1. Having clear objectives will give you a sense of purpose. Note down why you blog: to help potential wedding clients find you online, and to grow your amazing business!
2. Don’t procrastinate. The longer you leave blogging, the more you think about it, the more daunting it gets. Just go for it!
3. Remember blog posts can be short! If writing isn’t your thing, don’t feel like you have to write an essay! 5 – 10 sentences is all you really need – just make it chatty, fun and engaging.
4. If that sounds like a lot, imagine you’re talking to a friend. Blogs don’t have to be perfect. Next time an idea pops into your head for a blog, wherever you are, grab your phone and dictate it as a note, straight from the top of your head. A few tweaks to this rough draft whenever you’re ready to post – think of it as a little final polish – and you’re done!
5. If you like lists, create a little content calendar specifically for your type of business. With flowers for example, seasonal posts throughout the year will help spark those ideas. (More help on this coming later this week!)
6. Head out to a cafe or co-working space. Sometimes a change of scenery sparks ideas – if not, reward yourself with a traybake for trying!
7. Try to create a blogging routine. If you know Wednesdays at 9am are your blogging time, being in the right place at the right time is motivation enough to write something – try it!
8. Write about topics that genuinely interest you. When you’re passionate about your subject matter, it’s easier to stay motivated. Your enthusiasm will come through in your writing and engage your readers.
9. You don’t have to share your personal life on your blog if you’re not comfortable with that. Think about how professional and relatable you want your blog to be, and stick with that tone of voice.
10. Keep your blog fresh by constantly researching and learning. Explore new wedding trends, read other blogs, and stay up-to-date with the latest developments in your area. Learning new things can be very motivating.
11. Blogging can sometimes feel overwhelming. Break the process into smaller, manageable tasks. Instead of focusing on writing an entire blog post, start with outlining or researching. Completing these smaller steps can give you a sense of accomplishment and motivation.
12. If you find you tend to write long posts, break your blogs up into several parts and encourage your readers to subscribe to an email list or follow you on social so they don’t miss the next instalment!
13. Set achievable deadlines for your blog posts. While consistency is essential, avoid setting unrealistic goals that lead to burnout. A consistent posting schedule will help you stay motivated and build your audience over time.
14. Share your blogging goals with a friend, family member, or fellow wedding supplier. They can help keep you accountable and provide support and encouragement when your motivation wanes.
15. Reward yourself when you meet blogging milestones. Whether it’s hitting a certain number of blog posts or feeling a sense of connection with your audience, celebrating your achievements can boost your motivation.
16. Keep a running list of ideas and inspiration for your blog. Whenever you come across an interesting topic or have a creative idea, jot it down. Having a list of ideas can be helpful for motivation when you’re short on topics.
17. Look after yourself and recognize when you need a break. If you’re feeling burnt out or uninspired, taking a short rest from blogging can help you return with renewed motivation and fresh ideas. Lots of wedding businesses take a break from blogging and scale back on social media during the peak summer season.
18. Involve your wedding industry friends. Ask for a little quote you can include, and link back to them as well. Blogging can be a nice, easy way to collaborate and to stay in touch – and it gives you a little accountability as well if your friend asks when your blog is coming out.
19. Collaborate! Have fun organising one styled photoshoot – use the beautiful images and talk about the experience on your blog. This content can help inspire a year’s worth of blog posts!
20. Remember that blogging is a journey, and motivation comes and goes – that’s ok! By having a strategy and a plan to fall back on, you can maintain your enthusiasm and continue to produce valuable content. In the long run, this will really help your business get found on Google!

Struggling to find the time or motivation to blog your wedding business?

I can help.

Hi – I’m Claire, and I’m the editor of English Wedding.

Blogging about weddings is what I do, and I can help you do the same!

To chat about guest blogging here, or to ask me about writing blogs for your business, email contactenglishwedding@gmail.com