The rise of wedding content creators: capturing insta-worthy weddings!
There are many elements to consider when planning a wedding – choosing the venue, flowers, food and attire to name a few. Now some couples are adding something else to their unwieldy to-do lists – book a content creator.
The rise of social media savvy couples has resulted in a 586% year-on-year increase in search demand for wedding content creators, according to wedding planning platform Hitched’s 2025 wedding trend report.
Using a smartphone, wedding content creators gather videos and photos, transforming them into Instagram-worthy Reels and short videos ready to share on social media the next day. Hope Gracie, founder of wedding content creation brand Social Soiree and resident content creator at award-winning heritage wedding venue Ashridge House, shares her expert insight into the role of a wedding content creator and the benefits of hiring one for your big day.
Image credit: Tom Halliday Photography
What is a wedding content creator, and how do they enhance the wedding experience?
“For couples looking for a fresh, authentic perspective on their wedding, a wedding content creator offers something unique. Unlike traditional photographers and videographers, who focus on polished, posed shots, content creators capture the day’s natural flow, documenting candid, heartfelt moments with minimal equipment—often just an iPhone. These clips feel like a modern-day home movie, preserving the unscripted essence of the wedding and allowing couples to relive the joy, laughter, and love shared throughout the day.”
Why is demand for wedding content creators rising?
“As couples seek immediate access to memories of their wedding day, the demand for content creators has soared. Professional wedding photos and videos can take weeks or even months to finalise, but a content creator delivers highlight reels in days, offering an almost instant way to relive the big day. For many, it’s about having access to hundreds of real, unfiltered moments—perfect for private keepsakes or sharing on platforms like Instagram and TikTok. These clips capture the romance, laughter, and natural beauty of the wedding in a way that resonates deeply with some couples.”
How does a wedding content creator work alongside traditional photographers and videographers?
“Wedding content creators are here to enhance, not replace, the work of photographers and videographers. Working seamlessly alongside them, a content creator focuses on behind-the-scenes moments and candid interactions that often go unnoticed. While photographers capture timeless posed shots and videographers create cinematic films, content creators offer a more intimate, unfiltered view of the day. This collaborative approach gives couples a complete, well-rounded view of their wedding, blending polished elegance with the beauty of unscripted moments.”
Is wedding content creation just a passing trend, or is it here to stay?
“While wedding content creation began gaining traction in places like Australia and the U.S., it has quickly expanded to wedding destinations across Europe and beyond. With couples in London, Tuscany, Greece, and Portugal embracing this trend, demand for content creators has surged worldwide. More wedding professionals now recognise its value, either incorporating content creation services themselves or partnering with dedicated creators to meet the needs of today’s couples. Bookings at Social Soirée have doubled over the past year alone.”
So long as social media is popular, sharing weddings via content creators looks set to be a trend which will be here to stay.
What does the future hold for wedding content creation?
“Looking forward, wedding content creation is poised to become an even more integral part of capturing authentic memories. Couples increasingly desire not only social media-ready clips but also personal, timeless keepsakes that reflect the true essence of their wedding. The future may include blending different media—like old camcorders and various film styles—to create an even more nostalgic, home-movie feel. By combining the strengths of professional photography, cinematic videography, and short, heartfelt clips from content creators, couples can look forward to a complete, enduring story of their wedding day.”
Hope Gracie, founder of wedding content creation brand Social Soirée / resident content creator at award-winning heritage wedding venue Ashridge House www.ashridgehouse.co.uk
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