Believe it or not, content creators weren’t a thing a couple of years ago, especially not in weddings. In 2025, they’re everywhere, causing a delightful splash on the wedding scene and providing a sought-after service for modern couples excited to share their day online. I’ve met some fabulous content creators, and spoken to wedding photographers who love working alongside them.
But the rise of wedding content creators has instigated some interesting discussions online: from a tiny minority who’ve caused problems for wedding photographers (because this has been a learning curve for everyone!) to established pros wondering if wedding photography has a future at all. (It does!) At this point I had to step up and explain why you still need a wedding photographer, even if you’ve booked a content creator to capture your wedding.
