Written by Sarah McCaig, founder of wedding florist, Olive Owl

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Planning a wedding be overwhelming and often we feel like we must stick to ‘traditions’ purely because that’s the way things have always been done. This can be the case with wedding flowers, but for us, wedding florals are more than decorations – they’re a reflection of a couple’s personality and to bring that to life, colour is vital.

I’m pleased to report that we have seen couples begin to realise they don’t have to rely on the traditional ‘white’ or very plain themes that for so long weddings have been associated with. It’s possible to still have stylish, romantic designs, but still work in some colour that represents who you are as a couple to give it a powerful meaning.

Here’s four colourways and styling trends for the 2024/2025 wedding season that hopefully inspire you to incorporate colour to your special day:

An eclectic mix of rich colour that gives you a warm, satisfied feeling.

We’re seeing more couples get bold and experimental with colour. Infusing bright, bold hues like oranges and hot reds to give a warm and full feel, echoing the way some might feel about their relationship.”

“This kind of style is a perfect example of how to do block colour, but without compromising on delicacy or romance. Perfect for couples that are truly looking for something different.

 

Soft muted tones complimented by a delicate dose of colour, reminiscent of a romantic September sky at dusk.

Some couples still want that whimsical romantic look and feel from their florals. However, they want a fresh, modern take on it. The recent beige boom in fashion and interior has made its way over to the floral world too and we’re starting to see hints of white, buried in beige and muted tones to give it that soft blend that is then perfectly romanticised by pinks and peaches.

Incorporating soft colour like peach or pink is a great way to elevate wedding florals, ideal for couples that want to retain some tradition, but with a fresh modern take on it.

A colour clash that shouldn’t work but does. Unapologetic, bold and suggestive of a hot, dry Californian summer.

We’re starting to see people experiment with colour and create these beautiful bold clashes that delivers something truly spectacular on a special day.

Perfect for summer outdoor ceremonies, these hot pinks and vivid blues never fail to wow guests and stand out brilliantly on pictures. The Californian Summer colour palette is the perfect example of using bold colours, but in a way that brings the right balance of character and a unique elegance to your wedding day.

 

Innocent and pure using gentle pastel tones to bring an exquisite touch of elegance to your wedding style.

Many couples often say they want classic florals, but with a twist. We use gentle pastel combinations like peaches, creams, lilac and blue stems to keep it bridal, but complimented by elegant colours that give it that unique edge.

This colour palette often uses a mixture of flower types to give it a wild meadow feel, but has also been tamed and expertly arranged for an intricate, elegant display. It’s a pure and innocent arrangement that is infused with a drop of pastel personality.

Don’t be afraid of colour, embrace it and I promise you won’t be disappointed!

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About Olive Owl

Olive Owl Flowers is a wedding florist based in the north west. Founded by Sarah McCaig in 2016, the floral entrepreneur has successfully supported hundreds of newlyweds with unique floral designs for their wedding day. No ordinary wedding florist, Olive Owl specialise in colour combinations to ensure weddings don’t comprise on character or elegance, blending both beauty and colour for unforgettable florals on your special day.

Sarah is also encouraging newlyweds to give their wedding flowers a second lease of life through her mental health movement #PetalsofPositivity. The campaign sees leftover wedding flowers placed for strangers to find as a random act of kindness after Sarah did something similar earlier this year and later found that she’d saved a life. Read more on the campaign here. People can pledge their support here or send a direct message on the Petals of Positivity Instagram Page.