And the Groom Wore

Published by Claire Gould on

Header image: Merrick Cousley

I had a little email chat to Rosie, who writes for Kabiru Abu, the other week. There’s so little in the wedding media about grooms – and given that not every wedding has a bride, we feel there’s a need for more balance! Here’s a piece for all the grooms out there – because it’s NEVER all about the dress!

Grooms getting hitched in the next couple of years have a lot to look forward to says Savile Row suit designer to the stars, Kabiru Abu.

Gone are the days when the bride wore white and no one remembered what the groom wore.

This year and into 2024, colour will play a larger part than ever. Stand out trends include beautiful shades of red and green sitting alongside a selection of blues and greys.

Tone on tone, a monochromatic effect is an excellent choice to achieve an exquisitely dapper look this season, says Kabiru. However, if grooms are reluctant to try bolder colours, off-whites and soft camel shades are always going to look stylish.

Kabiru’s keen eye for detail and his exemplary customer service mean he has quietly amassed clients including Arsenal’s Thomas Partey and Sambi Lokonga, World Champion Boxers David Haye and Anthony Joshua and Grammy Award winning singers and music video producers Bebe Winans and Dapps.

“Gents, your wedding day is the one day in your life when all eyes are on you and your partner. You should look a million dollars and feel like you’re on top of the world. I can guarantee that wearing a bespoke Kabiru Abu suit, tailored precisely to your body will make you look the business on your special day.”

Groom Rowan Adams wearing a Kabiru Abu fully bespoke green double breasted shawl tuxedo. The fabric is a luxurious wool with subtle pinstripes, infused with jade stones. Photographer: Merrick Cousley

A major advantage of choosing a bespoke suit over an off the peg version is that you have complete control over all the details, from the fabric to the fit.

Scabal, famous for being the most luxurious cloth in the world, is Kabiru’s lead supplier.

He added: “You might love the colour red, for example, but don’t feel comfortable wearing all red. l will find you an exquisite fabric that is the exact shade of red you love and make you a jacket in that colour. We can then pair it with a different colour trouser that tones in beautifully.

“Alternatively, we could use your choice of red to add in some finer details to a more traditional colour suit. Choosing bespoke gives you the freedom to make your wedding day outfit your own.”

When Kourtney Kardashian married Travis Barker, she had a tribute to her groom embroidered onto her veil. Grooms can add the same unique, special touches.

“The extent of personal detail that only bespoke can provide should not be underestimated,” adds Kabiru. “Some couples choose to add a special message or picture onto the lining of the jacket or embroider the wedding date and initials onto the cuff. With a bespoke Kabiru Abu suit, pretty much anything is possible.”

Bride and groom Claudine and Rowan wed at Pattoo Castle in Negril, Jamaica. Merrick Cousley Photography

Categories: Advicewedding blog

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.


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