It’s interesting how angry some wedding suppliers get about styled shoots – at least from the forum chats and Facebook groups I’ve seen. Anyone would think styled photoshoots were some kind of evil plot to dupe couples into booking dodgy suppliers. The reality is the opposite: all of the styled shoots I’ve been involved with have been put together by amazing creatives looking for a way to showcase their ideas and share inspiration with couples. Styled shoots as I see them are a healthy, inspiring, and bloody gorgeous way for the industry to show YOU how they make weddings look amazing. So if you stumble across one of those Reddits suggesting styled shoots are “disingenuous at best”… here’s a balanced view from me – as a wedding blogger and a wedding creative.

Header image credit: Jack Aldridge Photography (full shoot in our archives & supplier credits here)

I’ve been trying to grab the time to write this little guide for you for ages! A few days’ holiday last week meant I could scribble down a few notes, so here we go!

Styled wedding shoots are a BIG thing for wedding suppliers. They’re by far the best way to build a solid marketing campaign for your brand – and they’re fabulous for any visual wedding business. In essence, styled shoots allow you to showcase your creativity, collaborate with other vendors, and produce stunning visuals that can attract potential clients. For those looking to start out in wedding photography, exploring wedding photographer roles could be a great way to get involved and gain valuable experience.