by Isabella Williams, health and wellness writer

Planning a wedding, potentially your Best Day Ever, is an exhilarating experience. However, more often than not, all of the organisation involved can also be stressful. When decision overload creeps up on you, and you’re running out of time as the big day approaches, your health can take a back seat as you prioritise all your wedding arrangements. That’s when it becomes more important than ever to carve out some time for yourselves. 

One for the businesses out there today! After I shared a series of articles about the importance of blogging for successful wedding businesses, Steven Briggs – a specialist in business and digital marketing – wrote to me to share his own expertise on the subject. Honestly, after 20 years of blogging my wedding calligraphy businesses, and 15 years of blogging on English Wedding, I believe so strongly that writing blogs for your brand is crucial to any marketing strategy. It’s great to hear Steven’s perspective, especially as he includes examples from his own work with wedding businesses. I hope you find this useful!