Sponsoring the English Wedding Blog vs joining the English Wedding Directory – what’s the difference?
Where on earth should a wedding business spend their advertising pennies in such a busy market? Good old magazines, whose printed pages stick around for a while (but cost a fortune)? Or Facebook ads, Instagram promotions… Perhaps wedding fairs are more your thing – but if you’re shy when it comes to meeting people and ‘selling’ your brand face to face, I totally get that because I’m like that too. For me, wedding blog advertising is the answer. It’s worked for me for the last eight years – and I’m very happy to say the English Wedding Blog now has two options for advertisers to join our little team.
I wouldn’t dream of selling advertising / sponsor slots on the blog if I didn’t believe it works. The English Wedding Blog is the main source of online visitors to my wedding calligraphy site – just from a monthly (or so) feature and a little banner ad. So I know it works for me.
This is what you get as a full sponsor of the English Wedding Blog. As a wedding business you can apply any time to become a Recommended Supplier. I’ll do a little research and if you’re accepted as a sponsor the key benefit of joining us is a regular – monthly – feature on the home page of the blog. It’s fantastic for photographers, stylists, entertainment agencies and any independent business who can invest time in those regular features.
The English Wedding Directory is a stepping stone, if you like. It brings your brand into the pages of the blog via our easy-to-use wedding supplier listings. Brides and grooms can browse the Directory quickly and simply, following their hearts when they see a photo of your brand to fall in love with. One click, and they’re on your own website – giving you complete control over how you present your business.
When you join the English Wedding Directory you’ll also get a mention on our busy Facebook page (10,000 Likes) and Twitter feed (30,000 followers). As a Directory member I’ll know your name and brand too – so you’re more likely to be accepted when you submit a styled shoot, advice article or real wedding feature to the blog (than a photographer or brand I’ve never heard of and need to check out first).
A key difference is price. While a Directory listing doesn’t get you regular blog features, it will only cost you £50 for the year. It’s great for startup businesses and those little indie craft businesses where every penny makes a big difference – like mine!
Full sponsorship on the other hand costs £550 for the year, which works out at under £50 per month – it’s so worth it for that front page feature each month though: each time we’ll try and share it via as many of our social media channels as possible, giving you the potential to reach our 30,000 monthly blog readers and 40,000 Facebook & Twitter followers.
Interested in becoming part of our little team? Read my media pack here for more info on how it will all work best for you!
Tara Statton Photography www.tarastattonphotography.com
Laura Le Page |Bridal Hair by Rosanne | Cottage Flowers and More | Victoria Lucie | Joanna Reed | Kate Burt Cakes | De Winton Paper Co | Border Cottage Flowers | La Boutique | Great Fulford | West Country Wedding Planner