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Where on earth should a wedding business spend their advertising pennies in such a busy market? Good old magazines, whose printed pages stick around for a while (but cost a fortune)? Or Facebook ads, Instagram promotions… Perhaps wedding fairs are more your thing – but if you’re shy when it comes to meeting people and ‘selling’ your brand face to face, I totally get that because I’m like that too. For me, wedding blog advertising is the answer. It’s worked for me for the last eight years – and I’m very happy to say the English Wedding Blog now has two options for advertisers to join our little team.

Elegant and classy ideas for a mansion wedding in Devon, images by Tara Statton Photography (16)

I wouldn’t dream of selling advertising / sponsor slots on the blog if I didn’t believe it works. The English Wedding Blog is the main source of online visitors to my wedding calligraphy site – just from a monthly (or so) feature and a little banner ad. So I know it works for me.

Elegant and classy ideas for a mansion wedding in Devon, images by Tara Statton Photography (28)

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I’ve had lots of applications for blog sponsorship recently and I have to say a HUGE thank you to all of the amazing suppliers who support the English Wedding Blog. I find myself explaining to every potential sponsor the benefits of joining us – and I thought it would interest a lot of the wedding suppliers who read the blog if I published those benefits in a blog post.

We do things a little differently here. Blog sponsorship is most effective when your work is published often… so joining our little team of handpicked sponsors means you’re regularly a front page feature on the English Wedding Blog.

Every English Wedding Blog sponsor gets:

  1. An introductory feature post when you join
  2. A banner advert on every page of the blog
  3. An optimised, dedicated page with photos, introductory text, even videos
  4. A listing on my recommended suppliers page
  5. Priority features. Submit a real wedding or styled shoot; I’ll publish it fast
  6. Regular front page news, events and offers
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What are blogs – for the uninitiated

Wedding blogs are more than a daily dose of wedding pretty. They’re more than real weddings; more than ideas and inspiration. Wedding blogs are one of the best tools out there for matchmaking couples with amazing suppliers.

Image credit: Darima Frampton Photography on the English Wedding Blog

Behind the scenes, wedding blogs are a machine. Bloggers are searching daily for shoots, images, product launches and ideas to share with readers. We’re always looking to discover amazing photographers, designers and new trends. We work to editorial calendars; we plan in advance; we sell advertising space on our websites.

Why they exist and how to make the most of them

Wedding blogs are the new wedding magazines. While we all love flicking through a printed mag, blogs took over with readership numbers a few years ago. Magazines sell hundreds of thousands of copies; blogs count their readers in the millions.

Image credit: Darima Frampton Photography on the English Wedding Blog

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It really is that time of year when wedding businesses rethink their online marketing, and I’ve had dozens of enquiries already this week. One – from a leading bridal beauty brand – inspired me to write this feature. They asked if I’d consider a free trial before they committed to advertising…

We are very interested but still working out our budget for next year. Do you offer any kind of  free trial  before we commit so that we can see how well we do?”

I can see where they’re coming from: as a small independent business owner myself, I think carefully before committing money to advertising and blog sponsorship. Will it work?

I also have a degree in marketing. I know advertising is far from a guaranteed source of success. I know it’s risky; I know it’s something to consider very carefully.

… and this is one reason why I love being the owner of a wedding blog. I’ve devised my own unique way to help my advertisers promote their brands. Here’s my reply to the business who asked me about a free trial:

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Forgive me lovely brides and grooms, as I speak briefly to all of your favourite wedding suppliers this afternoon! It’s that wonderful time of the year when we (wedding suppliers) snuggle up at our desks, design new stuff and revamp our websites, plan new projects and get excited about the new year. (Already – yes, I know!) and I want to help you all with part of that.

English countryside marquee wedding, images by Rob & Sarah Gillespie Photography (15)

Image credits: Rob & Sarah Gillespie

Wedding blog traffic generally doubles in January. For the English Wedding Blog, this will mean a hike from 30,000 visits a month to around 60,000. Why? Because there are lots of engagements over Christmas, and those couples who are planning 2016 weddings will start booking suppliers early in the new year.

For wedding suppliers like you and me, it means we have to work extra hard to get noticed. I have a plan to share all of my latest calligraphy projects on the English Wedding Blog in December and January, with images from all the amazing photographers I’ve worked with. I know product showcases and features work – and I want to share them with as many creative couples as I possibly can!

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Hey everyone! I hope you’re having a brilliant day. I’m busy working on blog features and scheduling everything for May already (birthday month: eeeee!!) and wanted to quickly reach out to any wedding suppliers considering blog advertising.

I have half a dozen slots free from May; they’re only £50 per month and come with regular features to really give your business a push and get you noticed! The blog currently has more than 45,000 readers a month! If you’re interested, do read my media pack to find out more: http://english-wedding.com/wp-content/uploads/2011/01/Media-pack-2015.pdf

For anyone wibbling on the edge of blog sponsorship (I know it’s a big decision), here’s some advice which will help you to make it work:

Suppliers! Before you advertise on a wedding blog, read this!

Wedding blogs, details and photographers: a blogger’s perspective on taking and using detail shots

Wedding supplier? A quick ‘secret’ to getting wedding blog features

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Hello everyone! I hope you’re all having lovely days so far. I’m hopping between pet-sitting, calligraphy-writing and baking brownies… but I had to get this wedding blog feature published for you all as well. No rest for the wicked*, as they say!

Hunsbury Hill Centre wedding by Aaron Collett

Photo credit Aaron Collett. Click image to see this Hunsbury Hill Wedding

This is one of two features about blog advertising which I’ve been pondering for some weeks. I wrote in June about wedding blog advertising working if you get it right. It’s also true that advertising on wedding blogs works better for some businesses than for others.

My experience, and feedback from my own advertisers as well as wedding suppliers who’ve advertised on other blogs all tells me that…

Wedding blog advertising works best for new businesses

There are reasons for this:

  1. New wedding businesses are often those with new ideas, and blog readers are always looking for that special something which is original, different and will be a talking point at their big day. It’s about creativity and having a niche product which appeals to a free-thinking bride or groom.
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Hello there, dearest readers. Welcome to my personal hell… the question which has my mind spinning in circles all the time: as a UK wedding blog owner and wedding business owner (separately) I know the answer is Yes. Wedding blog advertising works.

Wedding photography by Rob and Sarah Gillespie

Photo credit: Rob and Sarah Gillespie. Click to see the full wedding feature

However…

Here it comes! Hot on the heels of that resounding ‘Yes’, comes the qualifier: sometimes. And if you get it right. And that’s infinitely harder to define and explain and share – much as I’d like to share the secrets of wedding blog advertising with suppliers on a daily basis, it simply ain’t that simple.

Wedding blog advertising works if you push it!

If you decide to advertise on a wedding blog, you can’t just send your ad and leave it at that. You have to make your blog advertising an active part of your wedding business promotion.