Category Archives: wedding industry

Getting featured on wedding blogs (video blog)

Hello! I have another video blog for wed­ding sup­pli­ers today: how (and why) to get fea­tured on a wed­ding blog. Once again, ‘scuse the face — but I hope you find the advice really use­ful. Enjoy the movie — there’s a quick recap in words below the clip for you to cut out and keep as well.

get­ting your designs fea­tured on wed­ding blogs from Claire Gould on Vimeo.

As a wed­ding sta­tioner, jew­ellery or cake designer you might not have con­sid­ered sub­mit­ting your designs to be fea­tured on wed­ding blogs. This short video explains the ben­e­fits of spon­sored blog fea­tures, and looks at the dif­fer­ences between wed­ding blog adver­tis­ing and the printed wed­ding magazines.

Posted in english weddings, wedding blogging, wedding blogs, wedding industry, wedding marketing, wedding suppliers | Tagged , , , , , , | 1 Comment

How to Blog your Wedding Business — published!

Since early Decem­ber I’ve been putting the fin­ish­ing touches to my book: How to Blog your Wed­ding Busi­ness. It’s meant Eng­lish Wed­ding Blog has been a lit­tle short on wed­ding sup­plier advice (most of my ideas went in the book!) — so today the launch of my book means you get a bumper edi­tion of all the wed­ding busi­ness blog­ging advice you can han­dle, and then some!

How to Blog your Wed­ding Business

How to blog your wedding business

How to blog your wed­ding busi­ness — by me!

Posted in wedding blogs, wedding industry, wedding marketing | Tagged , , , | 6 Comments

A video blog: promote your wedding business with confidence

This is my very first video blog for Eng­lish Wed­ding. I wanted to share some­thing new, so instead of my typey fin­gers, today you get my face talk­ing. The video itself explains what this is all about, and there’s a sum­mary for you under­neath. Scuse the face ;-)

pro­mote your wed­ding busi­ness with con­fi­dence from Claire Gould on Vimeo.

Speak­ing con­fi­dently about your wed­ding designs, whether you make invitations,jewellery or any­thing else, isn’t always easy. This video blog explains why it’s impor­tant to pro­mote your wed­ding busi­ness with con­fi­dence. I also share tips to help you gain the con­fi­dence to take that pride in your prod­ucts and share your enthu­si­asm with poten­tial customers.

Posted in english weddings, video blog, wedding blogging, wedding industry, wedding marketing | Tagged , , , , , | 6 Comments

Wedding planning or work?

Somerset wedding photography by Belinda McCarthy

Som­er­set wed­ding. Pho­tog­ra­phy credit: Belinda McCarthy http://somerset-wedding-photographer.co.uk

I’ve found some bril­liant bits of inter­net for you this week: real wed­dings, DIY projects, dis­cus­sions and — a new bit of Wed­ding plan­ning or work: wed­ding busi­ness stuff. I’m just going to jump in. High­lights today include Alex Beadon’s busi­ness blog­ging advice, and dis­cus­sions on beauty from Anna (Far from the wed­ding crowd).

Enjoy. And have a won­der­ful week­end xx

Real wed­dings

Posted in daily UK wedding inspiration, english weddings, inspiration, the blog week, wedding blogging, wedding blogs, wedding industry | Tagged , , , , | 5 Comments

The Wedding Industry Awards 2013: worth every penny?

The Wedding Industry Awards photo by Adbycreativeimages (3)Last week saw the launch of The Wed­ding Indus­try Awards. These were a quiet rev­o­lu­tion in the wed­ding indus­try in 2012: their integrity was a breath of fresh air. The vot­ing was open to brides and grooms; not to twit­ter bud­dies and wed­ding indus­try pals. Feed­back given by cou­ples dur­ing the vot­ing process was fab­u­lous, in depth and heart­felt. The even­tual win­ners in regional and national cat­e­gories deserved their glory: they were truly admired by the cus­tomers they’d worked so hard for.

After the awards event early in 2012, there was a buzz of antic­i­pa­tion as wed­ding sup­pli­ers across the coun­try looked for­ward to a big­ger and bet­ter Wed­ding Indus­try Awards in 2013.

Posted in debate, english weddings, Wedding fairs and events, wedding industry, Wedding Industry Awards | Tagged , , , | 31 Comments

Vintage Twee and Nia Fiori come out to play

photo credit Chris Hanley Photography (37)Cre­ative explo­ration is a mar­vel­lous thing for any wed­ding busi­ness. Imag­i­na­tion is why wed­ding blogs were invented. It’s why we admire top design­ers who are mak­ing waves — the likes of Ian Stu­art and David Fielden, the inno­va­tors of our industry.

It’s also a hell of a lot of fun.

photo credit Chris Hanley Photography (36)For Vin­tage Twee’s Joanne Lin­der and artist and designer Nia Fiori, cre­ativ­ity is the heart of their wed­ding busi­nesses. I watched, intrigued, as my two friends, together with the fab­u­lous Chris Han­ley Pho­tog­ra­phy, devised a shoot which would explore the very core of their two brands.

Posted in daily UK wedding inspiration, english weddings, Photography, wedding blogs, wedding industry, wedding marketing, wedding suppliers | Tagged , , , , , , , , , , , , , , | 4 Comments

The Luxury Wedding Show — what it’s really like inside!

Wendy Bell invitations at the Luxury Wedding Show (13)
Only three weeks ago I was wist­fully telling my friend and spon­sor Wendy Bell how I’d love to go to The Lux­ury Wed­ding Show — if only all the events weren’t so far away from my lit­tle base in Cheshire (I know, piti­ful isn’t it…)

The Lux­ury Wed­ding Show seems to have cor­nered a niche in the UK wed­ding mar­ket — and not only that, there’s a won­der­fully voyeuris­tic appeal too. From gor­geous designer wed­ding invi­ta­tions to flow­ers and cakes, decor and more — it’s great to see the best in the UK wed­ding indus­try. Even if you’re not splash­ing out on a lux­ury wed­ding, wouldn’t it be fun to go and look around any­way, see what the more extrav­a­gant brides are buy­ing? I know I’d love to see these shows from a wed­ding supplier’s point of view as well.

Posted in daily UK wedding inspiration, english weddings, Wedding fairs and events, wedding industry, wedding suppliers | Tagged , , , , , , | 2 Comments

Will it be Happily Ever After for wedding blogs?

Join me in a quick pon­der? I hear good and bad things about wed­ding blogs these days — peo­ple love the UK wed­ding blog­gers or hate us, and there are some strong opin­ions out there! There’s no dis­put­ing the fact that wed­ding blogs have changed dra­mat­i­cally over the last two years — and I won­der where we’ll all be in another two.

wedding blog by Anneli Marinovich

Wed­ding blog arti­cle — Photo Credit Anneli Mari­novich www.annelimarinovich.com

Once upon a time for wed­ding blogs…

Fol­low­ing the rise of Style Me Pretty and Ruf­fled Blog in the US, the first UK wed­ding blog­gers were lone voices with a small, devoted fol­low­ing. Kat, Char­lotte and Annabel all used the inter­net to plan their wed­dings, and their blogs grew as their fans spread the word.

Posted in daily UK wedding inspiration, english weddings, wedding blogging, wedding blogs, wedding industry | Tagged , , , | 14 Comments

Is blogging your wedding business a step too far?

One for the wed­ding busi­ness own­ers today… As I write blog fea­tures for Eng­lish Wed­ding I often find myself vis­it­ing web­sites of jew­ellery and cake design­ers, wed­ding venues and sta­tion­ers, wed­ding bands, cater­ers and make up artists. You’re all on face­book; most of you are on twit­terit’s amaz­ing how the way we pro­mote our wed­ding busi­nesses has changed.

Aside from wed­ding pho­tog­ra­phers who usu­ally do blog, it seems to me the last step in the flurry of social media activ­ity required from a wed­ding busi­ness these days is a busi­ness blog. Could it be that we’re all so time-pressured now a blog would be a step too far?

Posted in Advice, wedding blogs, wedding industry, wedding marketing | Tagged , , | 26 Comments

A Mark of Distinction: wedding invitations

I have really strong feel­ings about today’s wed­ding blog post so I’m going to jump straight in and share them with you: wed­ding invi­ta­tion design­ers have the right to add their sig­na­ture or brand­ing to their designs. It’s a mark of qual­ity, proof an artist takes pride in their design work. Today I’m urg­ing wed­ding sta­tion­ers to add their name to their designs; I want to per­suade cou­ples who are buy­ing hand­made to choose designer invi­ta­tions with the maker’s name on.

designer wedding invitation

UK designer wed­ding invi­ta­tion — Photo credit: Bunny Deli­cious

Posted in Advice, debate, Invitations, Stationery accessories, wedding industry | Tagged , , , , , | 11 Comments