I’m uniquely placed as a wedding blogger from a wedding business background – and so the behind-the-scenes stories of this industry are something I find really interesting.

Authenticity and transparency are super important in today’s world and especially in weddings: so I’ll be following European Bridal Week with interest. In my inbox this week, a press release from the team behind this mega event, celebrating EBW as “providing a window in to the creativity, craft, and passion that shape contemporary bridal fashion“.