Survey results – how couples are planning for 2021 weddings after covid postponements
Header image credit Richard Skins Photography
Hi! Iβm Alex, and I run The Tailors Singing Waiters. Like most suppliers, weβve been commiserating with our couples, and moving all of our bookings to next year (and sometimes even 2022!) Since we get to know our couples very well as part of our work, weβve also been hearing about all their stresses and worries about next yearβ¦ itβs been heartbreaking.Β
So I got to thinking. How will this huge change in all of our lives, affect wedding plans for next year? Even if we do go back to complete normality, will there be a fundamental shift in how couples plan their day, and whatβs important to them? With some more time on our hands than usual (understatement of the century!!!) we decided to take on a piece of epic research, and find the answers to these questions and more – so that brides and grooms would feel less alone in their worries, and to help the wedding industry understand how weddings might change from 2021 onwards. We surveyed over 500 UK couples that are currently planning weddings, and there were some very interesting findingsβ¦ read on!

Real Wedding at Langley Abbey – Captured by Richard Perry Photography
Firstly, letβs talk about how couples feel. Couples still due to wed in 2020, understandably, were feeling down about their day, with 67% of them feeling negative or deflated. However, there was much more optimism with our 2021 couples – whilst 47% did feel anxious, deflated or stressed, 44% did feel cautiously optimistic or excited. This was before the most recent lockdown announcement however, which I suspect may have changed these figures – out of our couples, those booked for February / March are now considering postponing in case they canβt have all the guests there that they want.
Which leads me onto priorities. We asked couples what they valued most before COVID-19 – they told us:
1. Having all our loved ones in attendance
2. The vows and ceremony
3. Making the day unique to us a couple
When we asked them what were the three most important things to them now, the top two priorities remained the same – but number 3 changed to βMaking our guests feel loved.β Now more than ever, people are realising how important family and friends really are, and couples want to use the most important day of their lives to show loved ones just how much they mean to them.Β

Real Hindu British fusion wedding at Whitmore Hall captured by John Hope Photography
When pondering the survey questions, I did ask myself – how long would postponements go on for? At what point would brides and grooms start compromising their ideal day and βsettleβ for a wedding with restrictions? Turns out, most couples would be willing to compromise in some way, shape or form, but itβs different for everyone. Only 11% of couples would wait more than a year longer for their complete βdream dayβ with no compromises. Additionally, our survey found that most couples were waiting to get married before either having a baby, or moving house or changing job. I wonder if this delay in weddings will cause a slight population delay as a resultβ¦or whether couples will decide to do things in a less traditional order, if things continue much longer like this.
When it comes to moneyβ¦ do you want the good news, or the bad news? Well, itβs clear that some couples have suffered where suppliers and venues are unable to reschedule with them, and where insurance companies havenβt paid out. But on the whole, couples who have postponed to 2021 have managed to keep their venues and havenβt lost money as a result. 41% of couples have had to change at least one supplier – but luckily, 80% of them were happy with their replacement booking. In fact, out of all the couples that have had to postpone, 48% of them havenβt lost money at all, and of the ones that have, the vast majority of them have lost minimally (under Β£5K, our lowest bracket.)
As Iβve mentioned, itβs been clear that the restrictions on guests has been a dealbreaker for a lot of couples – and itβs easy to see why. A wedding day is all about sharing your love with those you care most about. This wonβt change any time soon. 93% of 2021 couples are planning on having over 50 guests on their day – and 35% of them are still planning to invite over 100 guests. Back in September when this survey was taken, only 21% of couples next year would consider a service now, and a party later. This may have changed with recent events, but itβs still clear that a traditional format wedding is a dream most couples wonβt easily give up.Β
For me, I found a lot of solace in these survey results – it was clear that people are willing to wait, and to fight, for the day theyβve hoped and planned for, whenever that may be. And since me and my team personalise our surprise performances to be all about the couple and their guests, I also breathed a sigh of relief to know that our act, which makes guests feel loved and makes a day unique, will have a place in next yearβs wedding market. Itβs been a hard year for all of us suppliers – not just financially, but we get such a sense of happiness from watching our couples tie the knot and have an amazing day. But itβs comforting to know that our resilient couples will bounce back from this, and will appreciate their day so much more for the wait. Keep dreaming, keep planning and stay positive. Weβre all in this together – and your day is going to be worth it.Β
For more about our survey results, head to www.the-tailors.co.uk/news/wedding-survey-results . To learn more about our bespoke and unique wedding surprises, visit our website or drop us a line!
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