So… over the summer my calligraphy business was wonderfully busy with wedding orders, and yet I have taken a bit of a leap and begun selling something totally different to the usual place names, table plan cards and invites. Basically I took a big step sideways and changed the face of my wedding business.
Having sidelines doesn’t mean your core business has to be sidelined!
Have you ever done this?
My core business is still wedding name tags for place settings and favours. I sell invitations and on the day stationery to hundreds of brides and grooms and I LOVE IT.
I’ve diversified this year in two ways: first I took a step back to school with personalised calligraphy pen sets. And then I took another sideways step towards crazytown… I’ve been writing on anything I can find from old windows to huge mirrors, home made blackboards and even an oversized bread board. (Don’t get me wrong: this is my most favourite thing ever!)
It would seem that expanding a wedding business sideways is a good idea. I’d love to hear your story if you’ve done it too!
I know of photographers who photograph schools and proms, cake designers who do birthdays and wedding planners who organise wedding fairs. The biggest change in the last couple of years is the wedding photographers / stationers / cake designers / bloggers who also teach.
Weddings are seasonal, and while we can all have a manic summer and a rush in December, the quieter times for weddings are very evident in October and February… so it’s good to plan for a little extra income at those times.
I’d never limit my business or be closed to new ideas for sideways steps like this. Any opportunity to move my business along is welcome here!
I have two rules I try my best to live by:
- Always try and say yes (from a Frank Turner song!)
- Try new things / never stop learning
Any other side-steppers here? Would you or have you changed the direction of your wedding business, either temporarily or permanently?
I never want to stop writing for brides and grooms, as weddings can be the most creative places for my calligraphy work and so many new ideas come from the weddings I work on. But once in a while it’s just so lovely to investigate something new and see where it takes me!