Back in the 1950s (or something) we called it the ‘bridal industry’.

In 2021, we’re a little more aware. And unless you’re a wedding dress shop*, if you’re starting a new wedding business you absolutely need to acknowledge that not every wedding has a bride.

*to be fair, I’d like to suggest that this applies to you too, dress shop owners!

Today’s blog post is nothing but a simple plea to new wedding brands: think ever so carefully before you call yourself anything ‘bridal’ or ‘bride’.

Let’s start this week off with a fabulously colourful, joyful, vibrant and exciting wedding, shall we? Knowing we’d be featuring this beaut of a wedding today, I smiled SO much when I spotted Jennie & Verity’s happy faces on the home page of Artisan X Photography‘s website this morning! These two gave their Birmingham wedding photographer an amazing review – and well deserved, because the overwhelming happiness of this wedding comes across so strongly in their photos. The rainbows splash colour everywhere; the bouquets are just stunning – and a spot of punting along the river Cam makes this one of my favourite weddings we’ve featured so far this year! Oh – and it makes me happy and proud to share this as a reminder that not every wedding has a groom. I’d love to feature more weddings with two brides or two grooms – any wedding photographers reading, please check our submissions page right now!
Shall we dive right into this glorious rainbow wedding then? I think so!
“englishRainbow wedding of Jennie and Verity captured by Birmingham wedding photographer Artisan X Photography

It’s not often I cry at a wedding on my screen – but today, Stephen and Colin got me. Their love story is so romantic, and to hear how their little family has grown since their first (big) wedding and their 10 year vow renewal… well, I cried!! Perhaps it was ‘Big Dad’ and ‘Short Dad’ – perhaps the rescue dog tale… perhaps the overwhelming romance of the setting and how beautiful their vow renewal was.

I’m not sure… is today one of those Mondays they always tell us is the gloomiest day of the year? Well I’m happy to say we’re on it. We’ve gatecrashed Monday to bring you a burst of joyful colour, and a happy story – Michele & Graz had to postpone their 2020 wedding, but eventually said their ‘I dos’ last July AND were able to model for this beautiful shoot –  so it’s all good. And this feast of LOVE and colour pretty much says EVERYTHING we need to hear on a cold January Monday! “english

Rustic Rainbow - a joyful styled elopement in Kent (5)

Has September sunk in yet?! It hardly feels more than a few weeks since lockdown… and so I wanted to share this pretty spring wedding with you today. Beautiful brides Hannah and Jess tied the knot days before the world stopped in March, and their sunny, vibrant spring wedding is full of happiness and love. Images are by our friend Mark at Evolve Photography in Devon, and the florals by his lovely wife Natasha at Pumpkin & Pye! The venue is The Green Cornwall (I know, I know… we blogged another wedding there on Saturday!)