The pop-up boutique where Brides Do Good – and how you can change a young girl’s life

Published by Claire Gould on

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Imagine if your wedding dress could change someone’s future. Imagine if it could actually change a life and turn a young girl’s desperate future into one of proper schooling, dreams and real opportunity. All that we have, all that we see in the wedding industry on a daily basis whispers of luxury and privilege. We’re lucky – and by supporting Brides Do Good we can help girls around the world who aren’t – all it takes is your wedding dress. Please read, share, and make a plan to donate your dress after your big day.

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Who are Brides Do Good, and what do they do?

Situated within an opulent Mayfair address, the Brides do Good boutique is an elegant environment where brides-to-be will discover a wide selection of pre-loved, sample and previous season designer wedding dresses and accessories, available immediately and at a discount of up to 70% off the original RRP.

Up to two-thirds of proceeds from Brides do Good fund international programmes supporting young girls, promoting a safe education and protecting against early marriage. Partner charities include Plan International and Too Young To Wed.

“Since our launch, our vision has always been to build a luxury brand, both online and instore; a brand which helps brides find their dream dresses while investing in the futures of girls around the world, providing them with an education and opportunities to help them reach their full potential in life.” ~ Chantal Khoueiry, Founder of Brides do Good

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Buy a preloved wedding dress from Brides Do Good

A wedding industry game-changer, since 2016 Brides do Good has been helping hundreds of brides-to-be find their dream wedding dress at a price they can afford without sacrificing the luxury or service which has become synonymous with bridal retail.

They have over 400 dresses from £500- £5000 from world-renowned bridal brands including Elie Saab, Ian Stuart, Galia Lahav, Suzanne Neville, Reem Acra, Vera Wang, Monique Lhuillier, Peter Langner, Pronovias, Marchesa, Stewart Parvin, Rosa Clara, Valentino, and Sassi Holford

Sizes ranging from 4 – 30; with no compromise on range, style or luxury for the plus-size bride

Located in the Lower Salon of 19 South Audley Street, the bright space, welcoming and intimate houses a fantastic selection of dresses from world-leading bridal brands to emerging designers, with prices from £500- £5,000 and sizes ranging from 4 to 30. Experienced bridal stylists are on-hand to assist brides to find their dream dress, and while there is no fee to browse, to try on the dresses a fee of £20 is requested, 100% of which is donated to the charity projects.

Designed to complement any wedding outfit, the boutique stocks a selection of bridal accessories including shoes by Aruna Seth as well as a range of veils and headpieces. No appointment is required to try accessories.

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Sell your wedding dress and save lives

Brides do Good work with charity partners including Plan International and Too Young To Wed, and since 2016 have funded projects in Egypt, Ethiopia and Nigeria focused on ensuring safe access to quality education for vulnerable young girls, providing the tools and training needed to safeguard an independent future free from the dangers of child marriage.

Millions of underage girls are faced into marriage every year. These girls are vulnerable, frightened and robbed of a future where they can make their own choices to pursue education, fall in love, travel… all the things we take for granted.

Ending child marriage is more than protecting the innocent. It’s about promoting girls’ rights and providing opportunities for them to reach their full potential.


Brides do Good will be popping-up in Mayfair from now until 30th Nov 2018. https://www.bridesdogood.com

Brides do Good, Lower Salon, 19 South Audley Street, Mayfair, London, W1K 2BN

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Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

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