Back in the 1950s (or something) we called it the ‘bridal industry’.
In 2021, we’re a little more aware. And unless you’re a wedding dress shop*, if you’re starting a new wedding business you absolutely need to acknowledge that not every wedding has a bride.
*to be fair, I’d like to suggest that this applies to you too, dress shop owners!
Today’s blog post is nothing but a simple plea to new wedding brands: think ever so carefully before you call yourself anything ‘bridal’ or ‘bride’.