Lefkada Greece same sex vow renewal, image credit Maxeen Kim Photography
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Back in the 1950s (or something) we called it the ‘bridal industry’.

In 2021, we’re a little more aware. And unless you’re a wedding dress shop*, if you’re starting a new wedding business you absolutely need to acknowledge that not every wedding has a bride.

*to be fair, I’d like to suggest that this applies to you too, dress shop owners!

Today’s blog post is nothing but a simple plea to new wedding brands: think ever so carefully before you call yourself anything ‘bridal’ or ‘bride’.