Cosmopolitan Bride magazine
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I’ve just found out that Cosmopolitan Bride is no more. It’s a sad week for the wedding industry as this was one of the best quality wedding magazinesand had such a distinctive style.

Cosmopolitan Bride magazine

Cosmopolitan Bride magazine has closed

http://www.guardian.co.uk/media/2011/aug/04/she-magazine-cosmopolitan-bride-closed

Cosmo Bride appears to have become a little fish in a very big pond when you look at the scale of the publishing company who owned it: Hearst Magazines are acquiring other magazines in different sectors and it seems they’re tidying up their portfolio.

The future of Cosmo Bride online is unclear: the Guardian article suggests the best bits of Cosmo Bride will be incorporated into You & Your Wedding magazine, both in the printed publication and website.

I hope this means the gorgeous bridal style shoots which Cosmo Bride did so well will continue.

Why Cosmopolitan Bride?

From the publisher’s point of view, Cosmo Bride was a small publication struggling to make its voice heard amongst more robust, popular and growing magazines in all sectors. It had a very similar magazine in You & Your Wedding: the two have been linked for a long time.

Braxted Park Essex documentary wedding photography by Martin Beddall 19
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This will be a quick blog post as I’ve left my weekly update until…. argh it’s 11:41 on Sunday morning (I like to be organised but it’s just too sunshiney!)

Here we go for weekly readers – the week that’s just flown by:

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Wedding magazine definitely caught my attention with its feature on the top UK wedding bloggers, and has some of the most inspiring bridal shoots as well as being one of the best designed UK wedding magazines overall.

Wedding magazine: a review

Issue compared: June / July 2011
Cover price: £4.90

  • 260 pages
  • 15 pages of real weddings
  • 25 pages of advice and feature articles
  • 13 other non-selling pages (contents etc)
  • 82 pages of product ideas
  • 125 pages of advertisements
  • 48% of the magazine pages are ads

wedding magazineI enjoyed reading ‘what every husband should know’ – an entertaining extract from a book with some laughs and nice advice too. The UK wedding bloggers article of course was brilliant – it’s great to see the wedding magazines really taking notice of wedding blogs (and while it’s not going to be my thing as I still have this gun pointed at my foot, the idea that we should all work together is a nice one)!

UK wedding magazine review Perfect Wedding
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Perfect Wedding magazine

Perfect Wedding magazine came joint fourth place in my review of UK wedding mags. It’s one of the handbag sized magazines and despite me losing it twice I managed to finish my review!

Perfect Wedding magazine: a review

Issue compared: March 2011
Cover price: £2.99

  • 260 pages
  • 22 pages of real weddings
  • 21 pages of advice
  • 15 other non-selling pages (contents etc)
  • 79 pages of product ideas
  • 123 pages of advertisements
  • 47% of the magazine pages are ads

UK wedding magazine review Perfect WeddingSomething that matters to me a lot (is it just me?) is page numbers. In magazines the contents list at the front is numbered, you read it, flick through and try and find the page you want… and Perfect Wedding keeps the numbers going so you can find stuff! It’s one of few wedding magazines with good page numbers. Boring maybe, but I got so frustrated with some of the others trying to find features inside, this was a refreshing change!

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Wedding Ideas is the best handy sized wedding magazine in the UK. Coming out joint second place in my comparison and review of all the UK wedding magazines, Wedding Ideas has an impressive count of real weddings, a healthy advertising ratio (relative to the other wedding magazines) and plenty of advice pages.

Wedding Ideas magazine: a review

Issue compared: June 2011
Cover price: £2.99

  • 338 pages
  • 43 pages of real weddings
  • 27 pages of advice and feature articles
  • 26 other non-selling pages (contents etc)
  • 98 pages of product ideas
  • 144 pages of advertisements
  • 43% of the magazine pages are ads

Wedding Ideas did brilliantly in my review of UK wedding magazines. With way more than the average count of real wedding pages, advice and feature pages and one of the highest page counts, this is a mag which has plenty inside.

It’s also a very cleverly targeted wedding magazine and focuses on value for money – there are plenty of ideas for brides looking for affordable decorations and themes, and a useful article on 20 ways to stretch your wedding budget.

UK Brides magazine cover
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The biggest UK wedding magazine, Brides came joint second in my review and comparison of the best UK wedding magazines. With a whopping (love that word!) 394 pages it’s also one of the most expensive, but has some good content.

Brides magazine: a review

Issue compared: March / April 2011
Cover price: £4.99

  • 394 pages
  • 12 pages of real weddings
  • 24 pages of advice and feature articles
  • 13 other non-selling pages (contents etc)
  • 93 pages of product ideas
  • 252 pages of advertisements
  • 64% of the magazine pages are ads

UK Brides magazine coverBrides magazine has more pages than any other so there is plenty of varied content, and the magazine looks great and feels expensive.

The articles inside are very good, in depth and compelling to read. Advice where it’s given is comprehensive and genuinely useful – it goes further than many other wedding magazines.

A Vera Wang interview which ran across six full pages makes this a very memorable wedding magazine. The quality of the interview and feature was really high, and for this reason Brides stood out as one of the best UK wedding magazines.

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Yes, you read that right! I’m writing a feature for English Wedding about wedding magazines and I need your help! Which is your favourite wedding magazine and why?

I’ve been busy researching wedding magazines and have been pleasantly surprised by the content, quality articles and real wedding coverage of a few of the top titles.

It’s also good to see that the wedding magazines are actually quite different in their approaches to editorial and features.

I’d love to hear your thoughts – brides, grooms and wedding suppliers. Which magazine do YOU enjoy most and why?

 

 

 

 

 

 

 

 

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wedding blogs vs magazines in the uk rose veil credit cardI almost had a crisis of faith in wedding blogging recently. It was one of those scary moments that hit you sometimes – I picked up a wedding magazine (that wasn’t the scary bit) and it wasn’t what I expected.

Wedding magazines were all about big brands and vaguely old fashioned trends, I thought. The appeal of the big wedding blogs is always from being edgy and challenging, alternative and fresh – tearing away from the boring old wedding mags.

For a moment my quick flick through the wedding magazines made me wonder if the press had finally caught up: they were quirky, full of red shoes and wellies, bunting and ideas for making weddings a bit different.

Oh.

I sat down to think about what makes wedding blogs so special, and within minutes I fell in love with the UK wedding blogs all over again. Here’s what makes us so different from the traditional wedding press, and why UK wedding blogs will grow and grow but NEVER lose their appeal.

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I’ve just had an email from Brides Magazine about a special issue where they’ll be showcasing the very best in wedding stationery and calligraphy. They seemed very keen for me to advertise…

Wedding magazines are all about the money

Wedding magazines are all about the money: mine and yours.

It almost had me tempted – only it got my back up a little. The email – not exclusively to me of course, but to all the calligraphers they could find – had FAR TOO MANY CAPITAL LETTERS and A LOT OF BOLD in it. As persuasive techniques go, that one won’t work on me in a million years!

And the prices… I only wish there wasn’t a big disclaimer at the bottom of their email. Confidential; must not be disclosed etc. I’m not surprised. Until I saw that, I was annoyed enough to copy and paste the whole thing on this blog for brides and grooms to see! I really think you should know how much money is involved in the advertising pages of these mags.

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A quick post simply to share my smile with you this morning.

I just had a call from a local free Wedding Magazine. The girl who called sounded a little bored, but read her script nicely, explained that the magazine was looking for people who do wedding stationery to advertise in the magazine and they’d “come to me first”… hee, really?

I explained that I don’t do wedding stationery, I only provide a calligraphy service.

Cue a little pause and more interest from the telesales girl: “Ooh, is that where you do the dancing, like the first dance and stuff?”

I’m afraid I said yes. But not to the advertising.