I almost had a crisis of faith in wedding blogging recently. It was one of those scary moments that hit you sometimes – I picked up a wedding magazine (that wasn’t the scary bit) and it wasn’t what I expected.
Wedding magazines were all about big brands and vaguely old fashioned trends, I thought. The appeal of the big wedding blogs is always from being edgy and challenging, alternative and fresh – tearing away from the boring old wedding mags.
For a moment my quick flick through the wedding magazines made me wonder if the press had finally caught up: they were quirky, full of red shoes and wellies, bunting and ideas for making weddings a bit different.
I sat down to think about what makes wedding blogs so special, and within minutes I fell in love with the UK wedding blogs all over again. Here’s what makes us so different from the traditional wedding press, and why UK wedding blogs will grow and grow but NEVER lose their appeal.