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Every January there’s a rush of potential advertisers to wedding blogs. It’s one of my favourite New Year’s resolutions – because I’m very proud to be the owner of a wedding blog which works hard to bring together brides and suppliers. Advertising on the English Wedding Blog works.

 

Somerset wedding photographer Simon Biffen

Image credit Simon Biffen Photography www.simonbiffenphotography.co.uk

I’ve been chatting to a few sponsors and suppliers over the last week or three, and this blog post has come from all the conversations we’ve had. I really hope it helps you with your advertising decisions. I’ll be brutally honest as I explain how and when wedding blog advertising works – and when it doesn’t.

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I’ll happily spend hours creating something new and exciting if someone asks me to take part in any kind of wedding shoot. Does it pay? I think so… and being involved in shoots can have massive benefits for everyone involved. Here’s why I love them:

  • Shoots mean I can get great images of my work in context. Etsy tells me to use “droolworthy” photos – and the best way to do this is to give my stuff to awesome photographers so they can put it in a wedding setting and share the images.
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My current daily shower routine begins with Trichomania, then a dash of Miranda and Jungle. It’s the only way I can wake up, and when I don’t have Lush I pine for it… I’m hooked. And as I have some of my best ideas in the shower too, I realised that Lush is one of the only majorly successful businesses I genuinely admire. Now brand loyalty for me has always seemed like a total myth. I’m not loyal to my bank, my supermarket or any other big corporation – despite the cards in my purse which suggest otherwise. And yet as a business owner, loyalty is something I’d love to inspire from my customers. So I began to wonder if I could make my wedding business a little more, you know, Lush.

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When you’ve spent a couple of years running your own creative business you reach a point where you can’t ever imagine a different way of life.

Of course it’s tough being self-employed. It’s scary being so utterly in control of your financial future. But the freedom of making a living doing something you love is worth more than anything.

I don’t miss the routine of my old daily commute into Manchester before 6am. I don’t miss the pressure. It’s amazing knowing I’ll never set foot inside my office again! I love being able to change my days when it’s sunny, or when there’s a concert and I want to finish early.