FEATURED

Hello there, dearest readers. Welcome to my personal hell… the question which has my mind spinning in circles all the time: as a UK wedding blog owner and wedding business owner (separately) I know the answer is Yes. Wedding blog advertising works.

Wedding photography by Rob and Sarah Gillespie

Photo credit: Rob and Sarah Gillespie. Click to see the full wedding feature

However…

Here it comes! Hot on the heels of that resounding ‘Yes’, comes the qualifier: sometimes. And if you get it right. And that’s infinitely harder to define and explain and share – much as I’d like to share the secrets of wedding blog advertising with suppliers on a daily basis, it simply ain’t that simple.

Wedding blog advertising works if you push it!

If you decide to advertise on a wedding blog, you can’t just send your ad and leave it at that. You have to make your blog advertising an active part of your wedding business promotion.

FEATURED

Since early December I’ve been putting the finishing touches to my book: How to Blog your Wedding Business. It’s meant English Wedding Blog has been a little short on wedding supplier advice (most of my ideas went in the book!) – so today the launch of my book means you get a bumper edition of all the wedding business blogging advice you can handle, and then some!

How to Blog your Wedding Business

How to blog your wedding business

How to blog your wedding business - by me!

I’m on my third wedding business blog. I’m utterly convinced that my blogs have been a huge benefit to my wedding calligraphy business. And I love blogging: it’s quick and easy (when you get used to it), Google adores it and readers enjoy it. Safe to say I love blogging so much I consider myself a bit of an expert. I’m no Darren Rowse, but I know blogging in the wedding industry like the back of my hand. Or the front of my laptop, if I may update an outdated phrase!

FEATURED

This is my very first video blog for English Wedding. I wanted to share something new, so instead of my typey fingers, today you get my face talking. The video itself explains what this is all about, and there’s a summary for you underneath. Scuse the face 😉

promote your wedding business with confidence from Claire Gould on Vimeo.

Speaking confidently about your wedding designs, whether you make invitations,jewellery or anything else, isn’t always easy. This video blog explains why it’s important to promote your wedding business with confidence. I also share tips to help you gain the confidence to take that pride in your products and share your enthusiasm with potential customers.

Your wedding business, confidence and self-promotion

It’s very important to promote your wedding business in a confident way, and there are three reasons to do this:

  1. Confidence inspires confidence: speaking with passion and enthusiasm about your designs will inspire your potential customers
  2. Competition: there are so many wedding businesses around, promoting yours with confidence will help you stand out from the crowd