Sometimes it’s easy to find a wedding stationery collection which stands out from the crowd… Something about Lilac & White takes my breath away: perhaps because I love a landscape and sunset, perhaps because I adore minimal, elegant design with beautifully considered typography and spacing. There isn’t a single invitation here I don’t love – and I hope you will too!
Lilac & White design personalised wedding stationery and aim to build inspired connections with wedding parties and their guests. Their designs are simple and clear with muted colours and illustrative details to form a bohemian sophisticated style.
L&W’s founder Paula Pidgeon says “It’s easy to have lots of different ideas and to try and jam them all on one invite. This can ruin the overall design and elegance a couple is trying to achieve.” This is where wedding branding comes in. What is this? It’s a set of design ideas used consistently across a wedding day. It’s using the same colours, fonts and illustrations in all your stationery and feature graphics. These might be used on signs, wedding favours, table numbers, flowers etc. L&W recommend selecting these elements carefully and use them consistently to achieve a unique and steady style for the day. Consistency is the key.