I was having a fascinating – albeit brief – discussion with a wedding photographer the other week. It was one of those discussions which I could have carried on for hours, sadly cut short by distance and time… email’s not as easy as a proper chat after all. BUT it got me thinking and I haven’t been able to put this one down.

Image credit Melissa Beattie Photography calligraphy by Claire Gould

Image credit Melissa Beattie Photography | quick hand lettering by Claire Gould

We had a lot in common. Let me begin with photography: I said something about “a ‘bloggy’ image – something crafty or a portrait with flare from the sun” – one kind of image I have a total weakness for. He was quick to reply with a positive comment about making images interesting and enticing for blog readers, but told me “flare from the sun is technically inept photography“. I never knew… although it does make sense, in a way.

Image credit Howling Basset Photography

The beautiful summer sun adds atmosphere to a romantic wedding photograph | Image credit Howling Basset Photography


When I look back at some of my old images I cringe – big time. If I was still writing the way I did three years ago my businesses would be buried at the bottom of the internet and desperately clutching at bargain basement brides. Because everything changes.

In the wedding industry change comes so fast – never mind that vintage has been around for years, everything else has changed. And by the skin of my teeth I’ve managed to keep up. How? Because I innovate, and change, and watch trends, and never stop inventing and being creative.

wedding outdoors style

Image credit Penny Young Photography www.pennyyoungphotography.com | Styling Christine Maciocia http://christinemaciocia.wordpress.com

Frustration or innovation?

As a wedding business owner there are two paths you can take: you can innovate, update your style and business practices to keep up with everyone else (or if you’re lucky, lead the pack!). Or you can stick to what you know and fall behind. That’s the road to frustration.


I’d like to introduce you all to a wedding blogger I love! This is Louise, who blogs at A wedding in wellies. I love reading her blog because she’s a real bride to be with a brilliant sense of humour. I can’t recommend Louise’s wedding blog enough!

I asked Louise if she’d like to write a guest post for English Wedding and she said yes. I still can’t stop grinning at that! So from one brilliantly inspiring bride to be: wedding tips for all you brides and grooms out there. Enjoy 🙂

My wedding tips- Louise from A wedding in wellies

Hello Claire!

With just six weeks left until the big day, dare I say it, everything seems pretty much sorted and in place. And considering we’ve only had a budget of £5,000 to spend, I think we’re doing ok.

We’re keeping it simple, with just 50 guests (close friends and family) and the reception will be a party in a marquee in my mom’s wonderful garden with a hog roast buffet. And because the food and venue are such a bargain, we’ve been able to afford to hire a small bar and make it special with our own little touches.

Wedding blogs at a glance by I Wed Style

Wedding blogs at a glance by I Wed Style

Blogging is all about sharing, I think. I love to find gorgeous real weddings, beautiful accessories, exciting details and fantastic wedding suppliers online, write about them and share them with you.

Only problem with English Wedding? Bit wordy. I write a lot of comments, share opinions, rave about stuff I really love. If you’re on the go, browsing for inspiration, the last thing you need is me wittering on.

To the rescue – one of my favourite sources of wedding blog inspiration: I. Wed. Style.

The best of wedding blogs at a glance!

Featuring snippets of the very best wedding blogs, written from within the UK, I Wed Style simply shows the best bits of all the top blogs. Each blog post has one picture, and a few words – often in rhyme, no less! So browse the pictures, find something you love and click – it’s that simple.

Wedding inspiration in the blink of an eye: I. Wed. Style.