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I was having a fascinating – albeit brief – discussion with a wedding photographer the other week. It was one of those discussions which I could have carried on for hours, sadly cut short by distance and time… email’s not as easy as a proper chat after all. BUT it got me thinking and I haven’t been able to put this one down.

Image credit Melissa Beattie Photography calligraphy by Claire Gould

Image credit Melissa Beattie Photography | quick hand lettering by Claire Gould

We had a lot in common. Let me begin with photography: I said something about “a ‘bloggy’ image – something crafty or a portrait with flare from the sun” – one kind of image I have a total weakness for. He was quick to reply with a positive comment about making images interesting and enticing for blog readers, but told me “flare from the sun is technically inept photography“. I never knew… although it does make sense, in a way.

Image credit Howling Basset Photography

The beautiful summer sun adds atmosphere to a romantic wedding photograph | Image credit Howling Basset Photography

FEATURED

When I look back at some of my old images I cringe – big time. If I was still writing the way I did three years ago my businesses would be buried at the bottom of the internet and desperately clutching at bargain basement brides. Because everything changes.

In the wedding industry change comes so fast – never mind that vintage has been around for years, everything else has changed. And by the skin of my teeth I’ve managed to keep up. How? Because I innovate, and change, and watch trends, and never stop inventing and being creative.

wedding outdoors style

Image credit Penny Young Photography www.pennyyoungphotography.com | Styling Christine Maciocia http://christinemaciocia.wordpress.com

Frustration or innovation?

As a wedding business owner there are two paths you can take: you can innovate, update your style and business practices to keep up with everyone else (or if you’re lucky, lead the pack!). Or you can stick to what you know and fall behind. That’s the road to frustration.