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Bursting bubbles doesn’t always feel good. But today’s article is meant for the bigwigs who exploit us all: brides and grooms, and the hardworking, passionate wedding suppliers who help turn your dreams into reality.

That sort of passion isn’t something I like to see stomped all over.

SOME of the wedding awards bodies here in the UK are a joke. One in particular – which I won’t name – has some shocking business practices which shouldn’t be kept secret. But do remember that others are as fairly run as they can be – so plenty of wedding awards are worth paying attention to.

Don’t blame the suppliers: it’s not their fault. Wedding business owners enter awards competitions on the understanding that they’ll be fairly judged and voted for by real customers: they take pride in their awards as they rightly should.

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Nope. It’s not just me, is it? There are so many wedding industry awards going on that it all gets a bit… meh. It started with the Wrapit awards (that ended well, didn’t it – when the organisers went bust in 2008 leaving thousands of couples heartbroken). Then we had glitzy wedding magazine awards ceremonies and everyone jumped on the bandwagon. Along came more ethical awards, but then we all had to pay for them so they weren’t as ethical after all. Now it’s the turn of big events companies to branch out and try and send us to sleep a wee bit more. Marvellous.

I’ve had a couple of emails now from a business called Creative Oceanic, who are the organisers of The English Wedding Awards (no relation, I promise!). They specialise in event production and are behind lots of other awards events including the Scottish Wedding Awards and What’s On Awards across the UK.

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I’ve been musing a lot recently. Thinking about this industry, the financial side of weddings, the way it all works and what motivates people in the wedding industry. For many of us it’s the thank you card from a happy customer; the email saying how wedding guests commented on our work. It’s also the sheer love of our jobs that keeps us going.

For me, it’s also the very personal and involved relationship I can develop with a bride and groom. Discussing wedding stationery, chatting at length about your colours, styles and ideas for your wedding day can be thrilling. Sharing that excitement at such a happy time in people’s lives is pretty unbeatable. It’s certainly worlds apart from sitting in a busy open plan office working my little head off only for no one ever to say thank you.