FEATURED

Hello there, dearest readers. Welcome to my personal hell… the question which has my mind spinning in circles all the time: as a UK wedding blog owner and wedding business owner (separately) I know the answer is Yes. Wedding blog advertising works.

Wedding photography by Rob and Sarah Gillespie

Photo credit: Rob and Sarah Gillespie. Click to see the full wedding feature

However…

Here it comes! Hot on the heels of that resounding ‘Yes’, comes the qualifier: sometimes. And if you get it right. And that’s infinitely harder to define and explain and share – much as I’d like to share the secrets of wedding blog advertising with suppliers on a daily basis, it simply ain’t that simple.

Wedding blog advertising works if you push it!

If you decide to advertise on a wedding blog, you can’t just send your ad and leave it at that. You have to make your blog advertising an active part of your wedding business promotion.

FEATURED

Wedding suppliers – new and old (I know most of the ‘oldies’ so I hope you won’t be offended… hee!) I need your help! And I’m offering free advertising on English Wedding Blog.

Free advertising on English Wedding Blog

wedding blog photo by Natasha Thompson

Good morning folks and folkesses out there in wedding land, I hope you’re all well and sparkly and have your suncream on for later. What a fantastic week we’re having! I’ve been feeling inspired, not only by the sunshine but also by some of the wonderful people I have around me. One of whom (thanks Adam) mentioned something in an email about blogs, and advertising, which got me thinking about how blogs are growing and in some cases becoming very much like print wedding magazines.

I don’t think it’s cool to have too many advertisers or sponsors on a blog. I also don’t think it’s cool to run a blog as a business without real enthusiasm and passion behind it. What we do shouldn’t be all about money. Blogs’ initial appeal came from their independence, and from being able to promote and support independent wedding businesses and not just those who could afford advertising space. While most wedding blogs now earn money, there must be ways to continue that support for indie businesses, right?

FEATURED

Hello! I have another video blog for wedding suppliers today: how (and why) to get featured on a wedding blog. Once again, ‘scuse the face – but I hope you find the advice really useful. Enjoy the movie – there’s a quick recap in words below the clip for you to cut out and keep as well.

getting your designs featured on wedding blogs from Claire Gould on Vimeo.

As a wedding stationer, jewellery or cake designer you might not have considered submitting your designs to be featured on wedding blogs. This short video explains the benefits of sponsored blog features, and looks at the differences between wedding blog advertising and the printed wedding magazines.

Getting featured on wedding blogs: why and how you can do it!

  1. Readership. Wedding blogs are big these days – far bigger than the magazines. Spend twenty minutes collecting as many media packs for blogs and wedding magazines as you can, and then compare the stats!
FEATURED

I’m in a simple mood: no fancy words, just “what it says on the tin”.

I’ve reduced the price of sponsoring English Wedding, so any wedding business who’d like to get your ad on the sidebar over there —–>…

…as well as getting your own English Wedding Showcase page into the bargain, now’s the time to do it.

English Wedding Showcase

Because I had a birthday, because it’s May and I love May, because I’m happy and because I want the English Wedding Showcase to have a real buzz to it – I’ve slashed sponsorship rates by half.

Info is at www.English-Wedding-Showcase.com.

The offer lasts for all of this month.

As blog sponsorship goes, the Showcase here is pretty special – it needs YOU to help me give it a kick up the bum and get it moving.

Claire xxx

 

FEATURED

Your Manchester Wedding magazineThis naughty wedding blogger has a confession to make: I broke my own rule and took out a press ad for my wedding calligraphy business today. So – does anyone need a second-hand soapbox? I’ll have to stop blogging about how I never advertise in the wedding press!

However… the guys from Your Manchester Wedding magazine persuaded me. In November I’d spoken to Natasha from their advertising team. I’d told her – and she’d taken some very detailed notes which Conan* read back to me today – their mag was “very advertising heavy” and I’d asked a bag of awkward questions about circulation and distribution of the mag. We had a long chat and I remember taking copious notes at the time but I didn’t want to advertise.

Your Manchester Wedding MagazineSince that call though, I’ve had the mag in my orders folder and flicked through it regularly. It’s had my attention for a lot longer than any of the national wedding magazines have ever grabbed me – and if even I’m still reading a wedding mag four months later, it can’t be bad!