It’s notoriously difficult to create an advert that you know will work for your business. This applies in every industry, with weddings being no exception. If you’re thinking of advertising in a UK wedding magazine you should read this.
Is there a secret to wedding magazine advertising that really works?
You need a beautifully designed advert, a standout product with superb photography and you need it to be shown to the right audience in a receptive mood. You need to knock their socks off and get an instant purchase, or a phone enquiry. And then you need them to love your product so much they tell all their friends about you.
That’s the magic formula.
It’s easy to see from outside, and maybe you’ve seen an advertisement in a wedding magazine that really inspired you – perhaps a larger competitor always takes out big, gorgeous looking ads and you wonder if they work… but maybe you won’t have the budget to test an ad that size if it doesn’t work!