When I look back at some of my old images I cringe – big time. If I was still writing the way I did three years ago my businesses would be buried at the bottom of the internet and desperately clutching at bargain basement brides. Because everything changes.
In the wedding industry change comes so fast – never mind that vintage has been around for years, everything else has changed. And by the skin of my teeth I’ve managed to keep up. How? Because I innovate, and change, and watch trends, and never stop inventing and being creative.
Frustration or innovation?
As a wedding business owner there are two paths you can take: you can innovate, update your style and business practices to keep up with everyone else (or if you’re lucky, lead the pack!). Or you can stick to what you know and fall behind. That’s the road to frustration.