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alternative royal wedding inspiration photo credit Damian Hall (15)Back in the very beginning of English Wedding Blog I wrote my ‘About‘ page to introduce myself. I love pretty things: I adore edgy, provocative and rebellious things as well. My response to the diamond jubilee and Olympics marketing-fest has been halfhearted… until Mat Hepplestone of Red Floral got in touch. Mat’s flower designs are always a revelation – and his flair for the alternative and cutting edge in flower design is unrivalled. With such a top creative team behind this shoot, I’m convinced: Britannia rules!

This is a wedding industry shoot which stands out from the crowd of red, white and blue-bedecked blog features. And while I might sample a cupcake and wave a bit of bunting come jubilee weekend (I’ve moved back to a little Cumbrian village – my Dad will make me!), inside my heart this is the Britannia I can relate to. The story behind the shoot is just as inspiring – over to Mat to tell you more.

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The star of The Show: Hanging beneath the centrepiece were little glass globes with twists of pearl strands, heart embellishments and cream baubles

The star of The Show: Hanging beneath the centrepiece were little glass globes with twists of pearl strands, heart embellishments and cream baubles

The Wedding Show at Tatton is known for having the north west’s top wedding experts as exhibitors. Nothing should have surprised me, and there were many exquisite stands which caught my attention straight away. But none were quite like Red Floral Architecture, which completely captured my imagination – I could have stayed admiring the stand for hours!

I had a lovely chat with creative flower designer Mat Hepplestone. I was probably quite embarrassing… but I had to explain just how much I loved what he’d done with his stand! There are flowers, there are wedding flowers, and there’s floral design with a difference. “Floral Architecture” sounds pretty grand – pretty ambitious I suppose. But the title fits Mat’s creations – and then some!!! Mat designs with flowers the way a top architect would design a cathedral: there are no limits to his imagination.