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I read a little article last week which captured a big talking point and wrapped it up beautifully in a neat and tidy little nutshell. Nichola Morton was writing for Aspire Photography Training: “ If your couples have either hand-made or spent money on something involved with their wedding, they will want to make sure that it is documented via your photography.”

Yorkshire wedding detail photographers James and Lianne Photography (2)Images in this post are by James and Lianne Photography from Gemma and Niall’s North Yorkshire garden wedding

Nichola’s use of the word documented really caught my attention. Those documentary or reportage photographers I know tend to be the most reluctant to capture details… and yet Nichola brought them together in one wonderfully succinct sentence.

I’ll make my point first and explain it in a moment. I think 99% of wedding photographers should be capturing details and using those images in their marketing. It’s time to realise just how valuable those detail shots can be to your business. Why?