Lefkada Greece same sex vow renewal, image credit Maxeen Kim Photography

Back in the 1950s (or something) we called it the ‘bridal industry’.

In 2021, we’re a little more aware. And unless you’re a wedding dress shop*, if you’re starting a new wedding business you absolutely need to acknowledge that not every wedding has a bride.

*to be fair, I’d like to suggest that this applies to you too, dress shop owners!

Today’s blog post is nothing but a simple plea to new wedding brands: think ever so carefully before you call yourself anything ‘bridal’ or ‘bride’.


Header image credit: Jack Aldridge Photography (full shoot in our archives & supplier credits here)

I’ve been trying to grab the time to write this little guide for you for ages! A few days’ holiday last week meant I could scribble down a few notes, so here we go!

Styled wedding shoots are a BIG thing for wedding suppliers. They’re by far the best way to build a solid marketing campaign for your brand – and they’re fabulous for any visual wedding business. Today I’ll give you a quick overview of what styled shoots are, why you should get involved in one, how it all works and what not to do!


The most beautiful whimsical florals you ever did see, and a beautifully styled summer wedding scene for you today! This romantic inspiration is from lovely Mel at Your Story Events. Collaborating with an amazingly talented team of Crockwell Farm wedding suppliers, Mel brought together this beauty of a styled shoot to inspire your summer weddings! The florals are breathtaking; the styling touches are so carefully and thoughtfully curated… and our model bride and groom Kirstie and Jack are just fabulously gorgeous and adorable together! I’m delighted to be able to say Your Story Events is an English Wedding member. You’ll find all the talented suppliers featured today listed below.


Article by our friends at Truly Experiences, image credit (from our archives) Midlands wedding photographer J S CoatesLaura & Rob’s wedding is here

Your wedding budget is probably centred on the big day itself – but that doesn’t mean that your groomsmen should go unnoticed. Wedding thank you gifts are a traditional part of any great wedding, and they’re a great way to show your appreciation for your groomsmen ahead of your once-in-a-lifetime event.


What’s the craziest wedding venue you can imagine… on top of a mountain, underwater (I’m kidding, who’d do that?!), a cave maybe? It’s fantastic to see couples really getting creative with venues and locations – with awareness of wedding celebrants growing, being able to have a quick legal ceremony at your registry office and then the most amazing day you could imagine – wherever you like, if it’s celebrant-led – is such an incredible opportunity.

Carnglaze Cave wedding photographer Hannah Timm

Karapürçek Escort Bilecik Escort Bolu Escort


Modern blue styling ideas with calligraphy for an alternative beach wedding (18)

Image credit: Oobaloos Photography

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