The lovely Josie from Savoir Weddings sent me this guest blog post for English Wedding, and I’ve saved it for the beginning of the week because I think it’s a great reminder, and really sound advice to carry through the week with you. If you’ve had a busy weekend of wedding planning, or if your to do list is getting you down, this one’s for you.

Wedding venue styling by Savoir Weddings, photographed by Lisa Devlin

Source: Savoir Weddings. Credit: Lisa Devlin (

Wedding planning is notoriously stressful. Even people who haven’t got married before know that. It’s the place where the dreadful ‘bridezilla’ concept emerged from.

Even if you’re lucky enough to have a completely drama free planning process, you will still have to deal with many issues you may not have had to face before. How to divide your wedding budget, what type of dress to go for, how on earth to choose what kind of food to serve.

There are endless choices to face – and you’re well aware your decisions will be loud and proud on your big day – in front of all the people you care about no less. No pressure then.


This morning I’ve been on a little tour of the country via the rather clever wedding supplier map. Think of it as my Sunday drive! Every now and then I have a little peek to see who’s on there – and it’s fab to see lots of my favourite wedding suppliers already listed.

Moonlight bridal tiara comb

Moonlight bridal tiara by Julieann beads

Today I’ve rediscovered Julieann Beads Wedding Jewellery, a Wedding Ideas magazine favourite, and designer of pretty bridal jewellery from Shropshire (although via the Julieann website they ship all over the UK).

Divine bridal tiara with black

Divine bridal tiara with black by Julieann beads

Julieann Beads design and hand make all of the jewellery shown on their website. Their range includes bridal jewellery, accessories for bridesmaids and beaded jewellery for special occasions.

Moonlight cuff bridal bracelet

Moonlight cuff bridal bracelet by Julieann beads

Wedding businesses: Are you on the wedding supplier map? Take a look – perhaps I’ll see you on my next virtual Sunday Drive!

A gorgeous bride and groom photo

Love is...

The wave of beautiful vintage themed weddings just doesn’t seem to stop – and I’m really loving all the gorgeous vintage wedding photography around at the moment.

Allison and Jeremy had a gorgeous wedding day in Wales, complete with pink rose flower arrangements Allison had made herself, a beautiful and unusual wedding venue, and a wedding dress and lace shrug that are out of this world!

Allison and Jeremy chose Devon based photographers Lime Leaf Weddings to capture their day. I’m a big fan of Laura and Henley’s photography work, and this series of amazing wedding images is one of their best: the wonderful lightness in every image makes me wonder if they carried along their own little sunshine in a bag with the camera equipment. Enjoy…

wedding day door plaque

A wedding day door sign begins a wonderfully unfolding story...

Bride's shoes in a window

I love the photos of this wedding for the beautifully playful light

Allison - strikingly elegant even in her dressing gown

Allison - strikingly elegant even in her dressing gown

Bridal preparations - on with the wedding dress

Bridal preparations - on with the wedding dress


Aha. Market research. Best practice, essential for a successful wedding business.

So they say. And although I’m hugely proud of my marketing degree, I don’t always do everything they told me – market research has always got the better of me. I know what it is, I’m well aware I should do it, but I have to hold my hands up and admit that as far as my wedding business is concerned, I’ve blagged it and got lucky despite doing no research – or at least minimal research with a very informal approach. Naughty.

Nonetheless, I’m very aware that my business could do much better with a little research under its belt. I know a bit about my customers, and a bit less about the potential wedding calligraphy customers out there who aren’t buying from me.

What is market research for wedding businesses?

There are two methods of researching: primary research is asking potential customers for opinions and experiences, basically doing it yourself. That’s the hard way. Secondary research is finding results other people have done, articles, statistics etc. you can gather your research from.


The wedding market is huge: over 200,000 marriages a year in England and Wales (source: government stats). As a wedding supplier you’d be naïve to try and sell to all of those brides. And you can save a fortune on advertising if you’re selective: It’s always easier to segment the wedding market, and to target a particular segment.

Where to start segmenting the wedding market

All you have to do is mentally identify a few groups of brides: it’s dead simple. Different ways to segment the wedding market are:

  • Demographically: into groups by budget, by religion, by age etc.
  • Geographically: into groups by physical location
  • Behaviourally: into groups based on personality, lifestyle, social class etc.

For example, you could identify a segment of alternative brides who are not religious and live in Lincolnshire, if that suits your business.

What do you need market segments for?

Defining the particular market segments to target can really help you focus on your business and marketing strategies.


Latest news, hot off the press from the sale no bride can afford to miss!

London Bridal Designer Sale

London Bridal Designer Sale will be holding a designer sample sale with up to 70% off over 1000 designer wedding gowns from leading international designers.

It’s on Saturday 20th & Sunday 21st November 2010 at the Thistle Hotel, Marble Arch, London.

The tickets to this event are FREE! To take advantage of the sale, please visit to select a time slot.

London Bridal Designer Sale

London Bridal Designer Sale - book at

Get up to 70% off an exquisite designer wedding dress.

Designers include Amanda Wakeley, Amy Michelson, Anna Christina, Annabel B, Atelier Aimée, Caroline Castigliano, Christiana Couture, Galit Levi, Lyn Ashworth, Max Chaoul, Oleg Cassini Icon, Sharon Hoey, Toi Creazioni, and many, many more…

Tickets can be booked at:

Rookery Hall Cheshire Wedding Venue photographed by ARJ Photography

Rookery Hall wedding venue in Cheshire, by

Rookery Hall is one of Cheshire’s finest hotel wedding venues, a nineteenth century mansion house transformed into a luxury hotel with 38 acres of gardens and wooded parkland.

Photographs of Rookery Hall

Rookery Hall Cheshire wedding venue by ARJ Photography Rookery Hall Cheshire wedding venue by ARJ Photography Rookery Hall Cheshire wedding venue by ARJ Photography Rookery Hall Cheshire wedding venue by ARJ Photography

All photographs by

Photographer thoughts on Rookery Hall

Adam from ARJ Photography says, “I was impressed by the grandeur of Rookery Hall (not untypical of a Cheshire wedding venue!), and the real mixture of old and new. They hold ceremonies in the older hall and then you go over for your wedding reception in the more modern wing.

“From a wedding photography perspective (which is where I come in!) it’s a great venue – loads of areas for group shots and couple shots, and lots of nice countryside backdrops for the natural reportage photography, as well as really nicely lit rooms for the ceremony and wedding reception.”

From the Rookery Hall website

Rookery Hall Hotel & Spa Cheshire is a magnificent country house set in stunning grounds and gardens making it the perfect wedding venue for your fairytale wedding.

Bride and groom with vintage car

Vintage styled photo of Maria and Tom - beautiful

Would you like a little extra sunshine in your life today? I’ve got some, all beautifully bundled up in this gorgeous wedding full of bright Caribbean colours. Maria’s family had travelled from Trinidad for the wedding, and even booked a steel band to play at the reception as a surprise.

Happily for Maria and Tom, their choice of gorgeous orange and yellow for the flowers and decorations at their wedding more than made up for the Yorkshire skies (which weren’t quite up to Trinidadian standards that day)!

Maria and Tom were married in August in Kirkburton, Yorkshire, and held their wedding reception at Wortley Hall in Barnsley. All of these gorgeous images are courtesy of Yorkshire wedding photographer Mark Tierney.

Father of the bride

Maria's dad looks so proud in every photo - and this is my favourite

Father of the groom

Tom's dad makes sure the tie is just right

Beautiful bride

Maria looks amazing - a truly beautiful bride with an amazing smile!


To run a successful wedding business you need to understand people: most importantly, brides and grooms. Your market encompasses everyone you’re hoping to sell to: bridesmaids and best men, mothers of brides and other family members too.

What do you need to know about your wedding market?

An understanding of the average UK wedding budget is a good start. Be aware of what people are spending on your area of weddings.

Current trends are key: whether it’s photojournalism, eco-chic or retro design, knowing what’s hot will keep your wedding business up to date.

Sometimes it can be tough to forget your personal views and preferences, but you must always focus on what your potential customers like. You may be a big fan of pure white colour schemes, but that doesn’t mean there isn’t still a huge market for hot pink out there!

See if you can answer a few key questions about the market for your wedding business:

  • How far afield will your customers come from?

Have you ever seen The Great Cake Bake on wedding tv? I’ve just enjoyed a few episodes in the name of research – and I like it! (I’m a big fan of cake.)

Nessa from Wedding TV emailed me this week and asked if I’d help out with a little roll call for the next series – and I’m very happy to! It would be fantastic to see an English Wedding bride on there!

The Great Cake Bake on Wedding TV

The Great Cake Bake on Wedding TV

How you can apply

WEDDING TV are looking for contestants for the new series of THE GREAT CAKE BAKE.

The couple should be getting in married in the next few months. The show takes a bride and groom and helps them to find their perfect cake designer.
Three cake designers compete to create the perfect wedding cake.
Then when the couple have chosen their perfect designer and signed off their cake, the cake maker sets about creating it.
The cake is revealed ideally on their wedding day making all their dreams come true.


Esemee fascinators

Discovery of the week goes to the fabulously exciting Esemee Fascinators!

I’m no expert in fascinators, but all of a sudden I really wish I had an occasion coming up where I could! Suzanne from Esemee has taken my breath away with these gorgeous fascinators – they’re like magical, colourful sculptures for special occasions.

I’m happy to let the designs speak for themselves today. There’s little I can add other than wow!

Esemee fascinators

Esemee Fascinators

Esemee Fascinators

Esemee Fascinators

There are some wonderful little snippets of text on the Esemee Fascinators website though… and I can’t resist sharing with you: Esemee’s bio includes this wonderful accolade which leaves the best until last… “As seen in Vogue, Asian Bride & Chaos New York, Lancashire Life, Pure Wedding and the Blackpool Gazette

To be fair, it seems from Esemee’s very impressive bio (there’s more where that little lot came from) that they’ve done more to put Blackpool* on the map than the tower and illuminations and all the rest!


An old marketing classic mantra is Product – Price – Promotion – Place. It can be helpful to write a sound marketing strategy around these four words.

Before I start, the one thing I always bear in mind is that a wedding marketing strategy can be reviewed. If you make a detailed plan and after a month you realise something has changed, review your strategy. Nothing’s written in stone, and you’re the boss after all!

Example: marketing strategy for Jenny’s home based wedding jewellery business


Jenny designs and makes handmade crystal and wire jewellery sets. She plans to create understated and pretty designs, exclusively bridal styles (mainly white and ivory with a small range of colour options for more adventurous brides). She will offer a bespoke design service based on minor alterations to her main collection.


Jenny’s bridal jewellery will be affordable for brides spending less than £5k on their wedding budgets. The collection will have a price range for individual pieces from £20 to £120. Jenny’s target order value will be £50 – £200, with most brides ordering a set (necklace, earrings and bracelet, for example). Jenny believes her customers are price-sensitive due to high competition.

Karapürçek Escort Bilecik Escort Bolu Escort


Modern blue styling ideas with calligraphy for an alternative beach wedding (18)

Image credit: Oobaloos Photography

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