Marketing Your Wedding Business - The Guide

If you’re a wedding business owner, this is for you.

Wedding Industry blog posts on English Wedding have always met with a great response from the small businesses out there. Advice and quick tips for marketing a wedding business are an integral part of this blog.

As of this week, they’re all available in print: my very own guide to Marketing Your Wedding Business will help you to boost your wedding business’s performance: improve your web presence, perfect your marketing and watch your business grow!

Marketing Your Wedding Business - The Guide

Marketing Your Wedding Business - The Guide

A big part of the English Wedding Blog is my perspective on weddings from inside the industry. My own wedding business, this blog and my Marketing background give me a pretty unique insight into marketing and promoting a wedding business.

Marketing Your Wedding Business: The Guide

This 52 page guide to marketing your wedding business talks you through promotion and business strategies specifically focused on the wedding industry.


Despite saying that the Royal Wedding “is sooooo last month” recently on my own little blog (a bold statement I know) I have to confess that I’ve stocked up on the Kate & Wills memorabilia. As well as collecting the Daily Mail’s free souvenir I also snapped up the Royal issue of Hello, the Sun and the Royal Mail Collectors Stamps (oh how very OAP of me). I thought that it would be nice to keep a few mementos from the Windsor’s big day as they decided to get wed in the same year as us… I’ve phrased it this way as we’ve been planning our DIY nuptials since Garry popped the question on Bognor Beach on 13th June 2009 (so at the risk of sounding like a school girl, we started planning first).


Thanks everyone who entered the competition to win a copy of ‘One of a Kind Handmade Weddings’ over the last couple of weeks.

The winner is JoS – plucked at random from a magic internet randomiser gadget earlier today. Congratulations Jo!

Jo – I’ll send you an email to get your postal address later tonight. Well done! (If you try it, do be careful!)

The book One of a Kind Handmade Weddings is available on Amazon now so if you didn’t win you can still get hold of a copy. Read my review to see what it’s all about if you missed the original competition.

Speaking of competitions… there’s a new one coming up in a day or two, and I think you’ll love it!

Trusting your wedding suppliers

The relationship you’ll have with many of your wedding suppliers is different to other shopping experiences – to say the least! It’s more like the relationship you’ll have with other departments at work: you’re relying on them for some really, really important things!

But you’ll have more invested in this relationship, so it’s crucial that you can trust everything to run smoothly. How?

Trusting your wedding suppliers

How to trust your wedding suppliers

In a nutshell both you and your important suppliers should be completely honest and open, share information up front and ask even the silliest questions so it’s all completely clear. Knowledge is half of the battle.

Feeling comfortable is also essential. Those suppliers who’ll either be with you on your wedding day, or who will be providing a service at the venue, have to be great at their job. They have to be dedicated and committed to your wedding and determined to make sure their part of it is perfect. So you need to be confident you’ve hired the right kind of people.


Here’s a quickie to brighten up any eco-warrior-bride’s Sunday afternoon! Is your wedding helping to save the world? Here’s a quick check – Top Green Wedding Tips from Without A Hitch!

top tips for a green weddingWe at Without A Hitch love a great wedding, and we want you to have the day of your dreams.

We also want to help brides and grooms discover that it doesn’t have to cost the Earth, small things can make a big difference so check out our top five tips for making your big day more eco friendly – and you never know you might even save some money in the process……

Top Green Wedding Tips

  1. Use in season flowers for your decorations or alternatives such as fruit, herbs or sweets that can be used and eaten after the wedding.
  2. Have your ceremony and reception as close as possible to cut down on travel between locations, if it is unavoidable encourage car sharing or hire a coach/vintage vehicle so everyone can travel together.

My Story So far


Wedding things have been in the background a bit this week thanks to a really busy week at work.

However, I have managed to do some wedding things which really cheered me up.

Well, the story so far. I have booked pretty much everything except the bridesmaid dresses, still in search of those.

The venue was booked within about two months of getting engaged with the church soon after. Our photographer was next. To me, these are the most important elements of the wedding. Each bride and groom will prioritise a part of their wedding, be it clothes or flowers or the photographer, our wedding photos are our priority. We both love photos so choosing the best photographer was very important.

Next we booked our florist, then a big red bus to transport our guests from the church to the venue. Cars were next and we booked some lovely classic cars.


Weddings don’t have to cost the earth, and in Angharad from Edible Glitter blog I found a bride who inspires me so much. A truly creative bride-to-be, Angharad offered to share her wedding planning story so far as a guest blog post. This is all about thinking creatively: cast aside what the industry says about weddings, and do something completely ‘you’. Little did I know from my initial chat with Angharad on twitter just how much I’d love what you’re about to read.

By Angharad

Paul proposed at the beginning of April on a surprise detour to Paris at the end of our holiday in Brussels. He took me to a secluded square in Montmartre and presented me with a beautiful antique opal and diamond ring. Apparently the poor boy was terrified I would say no! He needn’t have had any worries on that account – I was absolutely thrilled and still am.


Melanie and Thomas were married earlier this year with a reception at Le Manoir Aux Quat’ Saisons, Raymond Blanc’s idyllic Oxfordshire restaurant in the beautiful English countryside.

I’m sharing this wedding day because it’s just the kind of intimate celebration I love. Melanie’s dress is beautiful, perfect for the occasion, colourful and breaks a few wedding rules. Which is great.

The wedding ceremony in London

Wedding outfits with a difference: Thomas looks great in a grey suit with orange tie and buttonhole. Melanie is dressed fabulously – with a Japanese inspired silk dress, orange floral patterns and a bright bouquet to match.

It’s a colourful wedding so Hip and Funky Photography caught these bright images of a flower seller’s stand to reflect the happy tones of the day.

The reception at Le Manoir aux Quat’ Saisons

Belvoir Castle wedding Alan and Ruth (28)

Belvoir Castle wedding Alan and Ruth (9)Today we’re bringing out the big guns* and sharing a Chinese wedding from Belvoir Castle – a slice of sheer unashamed luxury, decadence and delight in weddings.

Belvoir Castle wedding Alan and Ruth (10)Alan and Ruth were married in November and photographer Martins Kikulis won an AGWPJA award for his photograph of the wedding guests themselves photographing the happy couple. It’s pretty cool isn’t it!

Belvoir Castle wedding Alan and Ruth (1)This is a treat for anyone who admires a grand wedding venue. It’s a bit of English Wedding opulence – and as a wedding blogger I couldn’t say no to such a spectacular set of images. (Also – Martins Kikulis is a lovely, lovely guy and I really like his photography style too.)

Belvoir Castle wedding Alan and Ruth (2)But Alan and Ruth’s wedding is here because it’s awe inspiring – this is a classic English wedding, the way the aristocracy have done it for years I imagine: from the horse and carriage to Ruth’s full and beautifully made wedding dress, from the portraits of the ancestors to the four-tier wedding cake. This is a proper, luxurious wedding and I hope you enjoy gazing at it in awe as much as I have!


I’m in a simple mood: no fancy words, just “what it says on the tin”.

I’ve reduced the price of sponsoring English Wedding, so any wedding business who’d like to get your ad on the sidebar over there —–>…

…as well as getting your own English Wedding Showcase page into the bargain, now’s the time to do it.

English Wedding Showcase

Because I had a birthday, because it’s May and I love May, because I’m happy and because I want the English Wedding Showcase to have a real buzz to it – I’ve slashed sponsorship rates by half.

Info is at

The offer lasts for all of this month.

As blog sponsorship goes, the Showcase here is pretty special – it needs YOU to help me give it a kick up the bum and get it moving.

Claire xxx



I’ve been thinking a lot about social media. How do you know how to do it? Is there a way to get it right so it’s worth all the time it can take?

Maybe we can all learn from each other – so this blog post is to get you thinking, talking and sharing I hope. Have you got social media ‘right’ for your wedding business?

How do you know when you’re using social media well?

1. Networking, making connections & cross promotion with online industry contacts is bringing customers to your door

I see friendships developing on twitter between bloggers, wedding suppliers and photographers – they lead to some fantastic bridal shoots, and you get great product photography and brand associations for your website.

This is great, so long as the end result is real customers ordering from you. Otherwise it’s time wasted when you could be promoting your business elsewhere.

2. Potential customers and clients see your status updates and tweets and make enquiries


Here’s an interesting bit of research for you: did you know there’s a difference of over £8,000 between average wedding budgets in different UK cities? It seems some of us really know how to spend our pennies wisely. Where’s your city on the spending map? This guest post reveals where the savviest brides hang out…

Couples Get Wedding Saving Savvy

  • Two thirds of engaged couples set a £10,000 wedding budget
  • Couples in London and Liverpool are the highest wedding spenders
  • Average couple plans to save £5,200 for their wedding
  • One in five couples save for a minimum of two years

Today’s engaged couples are taking greater financial control over their wedding. With nearly two thirds (61%) footing the majority of the costs themselves, they are saving more and spending less ahead of their big day, according to research from Tesco Bank.

The research highlights a shift in the way in which weddings are paid for. While 27% of married couples surveyed had the majority of their wedding paid for by the bride’s family, just one in five (20%) of those due to marry will do so with the same level of financial support from the bride’s family.

Karapürçek Escort Bilecik Escort Bolu Escort


Modern blue styling ideas with calligraphy for an alternative beach wedding (18)

Image credit: Oobaloos Photography

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