Here’s a fun challenge for the wedding suppliers out there: how many of the top 10 wedding advertising mistakes have you made?! I’ll admit mine right now: 6 out of 10 ain’t bad… is it? See how you compare!
Despite the growth in on-line advertising and social media, print advertising can still be very effective. But only if it’s done well. To make the most of your advertising, here are the 10 most common mistakes to avoid:
1. Not measuring results.
Spending money on advertising without finding out how many enquiries and sales you receive as a result is pointless. Always ask customers how they heard about you.
Always proof read your advert and get someone else to do it too. Spelling mistakes make you look unprofessional. Errors in your contact details mean you have wasted your advert.
3. Making your business name the main headline