Back in October 2012 I wrote about Jack and Michelle’s “big fat sponsored wedding” – an idea they’d taken from the US, where it’s more common practice than in the UK. The basic premise is that the bride and groom will generate a lot of attention for their wedding suppliers by sharing details of their wedding in the press, online etc. and by recommending their suppliers to everyone they know.
I have to admire Michelle and Jack for doing this: they created a wedding website and blog, listing all of their suppliers and even donating to charity. This is also their second feature on English Wedding Blog (the whole concept and the fact they pulled this off intrigues me!) As a wedding supplier myself I wouldn’t choose to work for free, but it’s certainly a very interesting way of doing things.