So… over the summer my calligraphy business was wonderfully busy with wedding orders, and yet I have taken a bit of a leap and begun selling something totally different to the usual place names, table plan cards and invites. Basically I took a big step sideways and changed the face of my wedding business.
Having sidelines doesn’t mean your core business has to be sidelined!
Have you ever done this?
My core business is still wedding name tags for place settings and favours. I sell invitations and on the day stationery to hundreds of brides and grooms and I LOVE IT.
I’ve diversified this year in two ways: first I took a step back to school with personalised calligraphy pen sets. And then I took another sideways step towards crazytown… I’ve been writing on anything I can find from old windows to huge mirrors, home made blackboards and even an oversized bread board. (Don’t get me wrong: this is my most favourite thing ever!)