Cosmopolitan Bride magazine
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I’ve just found out that Cosmopolitan Bride is no more. It’s a sad week for the wedding industry as this was one of the best quality wedding magazinesand had such a distinctive style.

Cosmopolitan Bride magazine

Cosmopolitan Bride magazine has closed

http://www.guardian.co.uk/media/2011/aug/04/she-magazine-cosmopolitan-bride-closed

Cosmo Bride appears to have become a little fish in a very big pond when you look at the scale of the publishing company who owned it: Hearst Magazines are acquiring other magazines in different sectors and it seems they’re tidying up their portfolio.

The future of Cosmo Bride online is unclear: the Guardian article suggests the best bits of Cosmo Bride will be incorporated into You & Your Wedding magazine, both in the printed publication and website.

I hope this means the gorgeous bridal style shoots which Cosmo Bride did so well will continue.

Why Cosmopolitan Bride?

From the publisher’s point of view, Cosmo Bride was a small publication struggling to make its voice heard amongst more robust, popular and growing magazines in all sectors. It had a very similar magazine in You & Your Wedding: the two have been linked for a long time.

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A very quick little blog post from me this morning – just to let you know Perfect Wedding magazine have launched their summer sale.

If you were planning on getting a subscription, now’s the time – it’s nearly half price!

Save 40% if you subscribe to Perfect Wedding magazine

Find out more about Perfect Wedding from my recent UK wedding magazine review – I counted pages and compared all the best UK wedding magazines.

Perfect Wedding was the best UK wedding magazine for advice, great to read on the way to work and not as advertising-heavy as some of the other top wedding magazines!


This blog post contains affiliate links

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Here’s a fun challenge for the wedding suppliers out there: how many of the top 10 wedding advertising mistakes have you made?! I’ll admit mine right now: 6 out of 10 ain’t bad… is it? See how you compare!

This guest blog post is by Alison Wren, editor of Wedding Business Success.

The top 10 wedding advertising mistakes!

Despite the growth in on-line advertising and social media, print advertising can still be very effective. But only if it’s done well. To make the most of your advertising, here are the 10 most common mistakes to avoid:

1.    Not measuring results.

Spending money on advertising without finding out how many enquiries and sales you receive as a result is pointless. Always ask customers how they heard about you.

2.    Typos

Always proof read your advert and get someone else to do it too. Spelling mistakes make you look unprofessional. Errors in your contact details mean you have wasted your advert.

3.    Making your business name the main headline

outstanding advertisement in UK wedding magazine
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It’s notoriously difficult to create an advert that you know will work for your business. This applies in every industry, with weddings being no exception. If you’re thinking of advertising in a UK wedding magazine you should read this.

Is there a secret to wedding magazine advertising that really works?

There is.

You need a beautifully designed advert, a standout product with superb photography and you need it to be shown to the right audience in a receptive mood. You need to knock their socks off and get an instant purchase, or a phone enquiry. And then you need them to love your product so much they tell all their friends about you.

That’s the magic formula.

It’s easy to see from outside, and maybe you’ve seen an advertisement in a wedding magazine that really inspired you – perhaps a larger competitor always takes out big, gorgeous looking ads and you wonder if they work… but maybe you won’t have the budget to test an ad that size if it doesn’t work!

UK wedding magazines advertising information and reviews
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The UK wedding magazine review so far has focused on brides, giving an idea of what’s inside each of the best UK wedding magazines. I hope it’s been helpful for some of you and will prove useful for future brides and grooms.

Now it’s the advertisers’ turn. I know a lot of wedding business owners read the blog and you have strong opinions about wedding magazine advertising, based on your own experiences. It’s been very interesting reading your tweets, facebook comments and emails so thank you!

UK wedding magazines: advertising

I’m going to provide you with “the science bit” in this blog post. I have my opinions; but this blog post is about the facts – add your own opinions on the English Wedding facebook page or in the comments below.

As a blogger in the industry I really wanted to write positively about wedding magazines. They provide a valuable service to brides – sales figures prove that. Advertisers are a crucial part of wedding magazines, love them or hate them!

UK wedding magazine inside pages
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So we’ve found out – very methodically – which is the best UK wedding magazine and why. We’ve looked at each of the best UK wedding magazines in turn and picked out their best bits (and only gently hinted at their worst bits!) Time to think about YOU now…

The best UK wedding magazine for you?

best uk wedding magazines the reviewSome of the wedding magazines have really in-depth articles, some have short and sweet little features you can read on the train.

Some are upmarket and full of stylish and expensive ideas, others focus on DIY ideas and affordable products you can buy for your wedding.

Some have tons of real weddings; some have only a few. Some have over 200 pages of adverts while others have fewer than 40.

Every bride and groom are different. Every wedding is unique. Every wedding magazine will appeal more to some of you than to others. Based on the results of the UK Wedding Magazine Review, here are some tips to help you find YOUR best UK wedding magazine!

Cheshire Bride magazine
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I included a couple of regional wedding magazines in my review of the best UK wedding magazines. I appreciate you won’t all be familiar with Cheshire Bride, but most counties have their own publications so this represents them.

Cheshire Bride magazine: a review

Issue compared: 2011 edition
Cover price: £4.50

  • 292 pages
  • 77 pages of real weddings
  • 9 pages of advice and feature articles
  • 7 other non-selling pages (contents etc)
  • 4 pages of product ideas
  • 195 pages of advertisements
  • 67% of the magazine pages are ads

Cheshire Bride magazine

I have to give this regional wedding magazine credit for having so many real weddings: with 77 pages of them this is pretty impressive. It works out at a quarter of the entire magazine pages – the others only have around 10%.

I found it really hard to pick out advertorial in Cheshire Bride magazine – there are a lot of ads and many of these contain advice within the advertisement itself. This isn’t a criticism: the adverts offer useful advice and information!

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You step into WHSmith… you head for the pink bit… you clutch your purse eagerly… time to choose a wedding magazine or two.

Over in the boys’ section, they’re all skulking about, flicking through their fishing / biking / gaming magazines to see what’s inside. Some look as though they’ve been there an hour or two already.

But you can’t do that! In the pink section, all the magazines are in bags. The only way to guess at what’s inside is the covers… and every one is full of promises: 1000 amazing dress ideas! 50 tricks to save money! 20 things your groom should know! 101 wedding secrets you can’t live without!

If you’re stuck at this point you need to…

Discover your wedding magazine style

wedding photography by Ali LovegroveWhich of these profiles fits you best? Join me for a bit of a giggle – this isn’t meant as a serious blog post! Find your personality and discover your wedding magazine style right here!

Cosmopolitan Bride magazine
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The latest installment in my UK wedding magazine review: Cosmopolitan Bride is – as you’d expect – fashion-led, stylish and young at heart. With fewer pages than most UK wedding magazines and more of a focus on aesthetics and trends, it’s one to buy if you’re looking for a wedding mag that’s a bit different.

Cosmopolitan Bride magazine: a review

Issuse compared: April / May 2011
Cover price: £3.99

  • 180 pages
  • 18 pages of real weddings
  • 13 pages of advice and feature articles
  • 6 other non-selling pages (contents etc)
  • 59 pages of product ideas
  • 84 pages of advertisements
  • 47% of the magazine pages are ads

Cosmopolitan Bride magazine

Cosmopolitan Bride is the most lighthearted of the larger wedding magazines. It’s beautifully designed with fabulous shoots and is definitely a coffee table magazine.

Fewer pages than most of the UK wedding magazines reviewed meant fewer articles, but the features on wedding planning snags, chic modern hen night ideas and the bridal survival guide were good – plenty to read if you want to snuggle up with a wedding magazine and a cuppa.

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Another regional wedding magazine is Your [insert county here!] Wedding. County wedding magazines cover most of the country so this was a great title to include in the review representing regional wedding magazines. My local one is Your Manchester Wedding, but if you’re in Berkshire, Buckinghamshire, Bristol, Somerset, Essex, Hampshire, Hertfordshire, Bedfordshire, Kent, London, South Wales, Surrey, Sussex or the West Midlands you can get this one where you live too.

Your Manchester Wedding Magazine: a review

Issue compared: February / March 2011
Cover price: £2.95

  • 103 pages
  • 8 pages of real weddings
  • 14 pages of advice and feature articles
  • 19 other non-selling pages (contents etc)
  • 27 pages of product ideas
  • 35 pages of advertisements
  • 34% of the magazine pages are ads

This is a nicely balanced wedding magazine, with fewer pages than most but with as many articles and advice pages as most of the best national wedding magazines.

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Wedding magazine definitely caught my attention with its feature on the top UK wedding bloggers, and has some of the most inspiring bridal shoots as well as being one of the best designed UK wedding magazines overall.

Wedding magazine: a review

Issue compared: June / July 2011
Cover price: £4.90

  • 260 pages
  • 15 pages of real weddings
  • 25 pages of advice and feature articles
  • 13 other non-selling pages (contents etc)
  • 82 pages of product ideas
  • 125 pages of advertisements
  • 48% of the magazine pages are ads

wedding magazineI enjoyed reading ‘what every husband should know’ – an entertaining extract from a book with some laughs and nice advice too. The UK wedding bloggers article of course was brilliant – it’s great to see the wedding magazines really taking notice of wedding blogs (and while it’s not going to be my thing as I still have this gun pointed at my foot, the idea that we should all work together is a nice one)!

UK wedding magazine review Perfect Wedding
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Perfect Wedding magazine

Perfect Wedding magazine came joint fourth place in my review of UK wedding mags. It’s one of the handbag sized magazines and despite me losing it twice I managed to finish my review!

Perfect Wedding magazine: a review

Issue compared: March 2011
Cover price: £2.99

  • 260 pages
  • 22 pages of real weddings
  • 21 pages of advice
  • 15 other non-selling pages (contents etc)
  • 79 pages of product ideas
  • 123 pages of advertisements
  • 47% of the magazine pages are ads

UK wedding magazine review Perfect WeddingSomething that matters to me a lot (is it just me?) is page numbers. In magazines the contents list at the front is numbered, you read it, flick through and try and find the page you want… and Perfect Wedding keeps the numbers going so you can find stuff! It’s one of few wedding magazines with good page numbers. Boring maybe, but I got so frustrated with some of the others trying to find features inside, this was a refreshing change!