Does Style Me Pretty’s closure mean the end is in sight for wedding blogs?

Style Me Pretty was one of the first wedding blogs I ever read. Its closure comes as a big surprise – and I’m truly sorry for founder Abby Larson, who was as shocked as anyone to find out her beautiful blog was to close.

People have been asking me why it happened and what the closure of Style Me Pretty means for the wedding world, particularly for wedding blogs. Are we all struggling? Has instagram killed blogs? Am I worried for the rest of us? Do I have any inside gossip?

The answer to all of these is no (and a chuckle to the last one). It’s a shame for every bride and wedding vendor whose work was featured on SMP over the years that their features will be lost. It’s so sad for everyone who worked at Style Me Pretty whose jobs have been taken away from them at a moment’s notice, and my heart goes out to them all.

But Style Me Pretty closing its doors is not the end of wedding blogs – far from it.

When Woolworths closed it was only the end of Woolworths. There are other shops. The same will be the case with wedding blogs.

Style Me Pretty was reaching for the stars. Corporates spotted its success, bought it and – on Wednesday, dropped it. [There’s a glimmer of hope though… Abby has posted on her instagram  that she would “love nothing more than to find a way to save our little site that means so much to so many people”… so perhaps it’s not the end, and Style Me Pretty can find a way back to its beautiful roots.]

And that’s the thing. Wedding blogs were never meant to be faceless corporate moneyspinners. Wedding blogs are amazing because they’re personal projects, championing independent businesses like the photographers, stationers, florists and designers whose work we feature every day.

Weddings are all about personality. Yours as brides and grooms, and the personalities of the creatives you hire to bring your wedding dreams to life. Only people can bring personality to any wedding brand – and bringing in too many people runs the risk of turning a wedding blog into something faceless, and killing it.

A wedding blog on its own will never make millions either – it’s just not the right business model for anyone who plans to make a killing and retire to a Caribbean island at the age of 35. A good blog is as inspired as it is inspiring; it has purpose and passion – and it’s not about money. It can’t be. I make a little from my blog, but not enough to cover my mortgage – that’s not why I’m here!

It’s a peculiar parallel: so many little wedding blogs start with high expectations and fade into obscurity after a year or so when the bloggers realise it’s not a get rich quick thing. Style Me Pretty reached the stratosphere and then appears to have failed when its new corporate owner couldn’t profit enough to justify its existence.

So what’s the future for wedding blogs?

I’m happy to say there is a strong future ahead for wedding blogs. Interestingly, a lot of independent wedding business owners are going back to blogging because of the changes Facebook has made, and to preempt anticipated changes with Instagram.

Blogging is still a great way to get your business noticed online especially when brides and grooms are searching the net for something specific – be that wedding photographers in their area, fine art wedding stationery or handmade accessories.

Style Me Pretty is going – but I’m not worried for my blog.

Facebook is going tits up – I’m not worried.

I won’t worry about my online wedding business until Google falls over. Because couples are still searching the net, and that’s where wedding blogs are delivering the goods.

We publish inspiration every day.

We share ideas, experiences, advice and give supplier recommendations on a daily basis.

Wedding blogs’ content is rich, and fresh, and inspiring. And you know what? Those blogs with personality still inspire loyalty from our readers; blogs with one eye on optimising content for brides and suppliers are still performing brilliantly in search.

When wedding blogs came along we all wondered about the future of wedding magazines, and they’re still around. Blogs will have a similar longevity, I’m sure of it.

People are still getting married, still looking for inspiration and searching online for suppliers. So long as weddings are still big news, wedding blogs will be around for all of us to enjoy.

I write the English Wedding Blog because I want to help brides and grooms find suppliers; I want to help suppliers find brides and grooms. Nothing about this will change! You’re all still out there 🙂 and almost ten years into my wedding blogging life I still discover new photographers, designers and stylists every single day.

Please keep on supporting wedding blogs by sharing your beautiful weddings with us. Let us introduce you to amazing suppliers, let us inspire you with stunning photography.

Be saddened, but not disheartened, by Style Me Pretty’s closure. SMP led the way for so many amazing blogs which are still going strong today – and that’s something Abby Larson should be incredibly proud of.

Images are from a shoot I was a part of (with my calligraphy), featured on Style Me Pretty in September 2017. Full credits –

Photography: Lucy Davenport
Event Planning: Katrina Otter Weddings
Venue & Creative Direction: Coco Wedding Venues
Floral Design: Garden & Wild
Wedding Dress: Flossy & Willow
Wedding Dress and Bridal Boutique: Anna Campbell
Wedding Dress, Bridal Boutique and Creative Consultants: Coco & Kate (Jenny Yoo Collection)
Stationery: Calligraphy For Weddings
Bride’s Shoes: Emmy London
Jewellery: Sarah Brown Jewellery
Hair + Makeup: The Hair And Makeup Atelier
Bridal Boutique: Flossy & Willow
Cake Table: Kate Burt Cakes
Cutlery: Helene Millot
Furniture Rentals: Virginia’s Vintage Hire
Hair Accessories: Feather & Coal
Lifestyle Pieces: Prezola
Model Agency: SKIN London
Oyster Candles: Oyster Candle Co.
Ribbons and Runner: Kate Cullen
Tableware: Duchess & Butler
Veils: Britten

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.



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