Jenny Packham’s 2018 Bridal Collection – and some thoughts on bridal catwalks

Published by Claire Gould on

I was really interested to read a couple of weeks ago that Jenny Packham wouldn’t be launching her bridal collections via catwalk shows. Her decision makes so much sense to me: for years I’ve seen – and mostly rejected – bridal designers’ submissions where all I see is dress after dress photographed under harsh lighting, against a dull background, surrounded by the ankles and handbags of boutique owners and stockists (sat either side of the catwalk, but still in shot). It was all very meh, (even in the days when meh was a new word!).

Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (12)

So to hear that one of our favourite international designers is stepping away from this kind of imagery and launching a campaign with a digital focus is wonderful news. It supports the wedding blog world; Jenny is looking to share beautiful imagery of her 2018 bridal collection online. And the photos are beautiful – they do her designs justice by showcasing the dresses against an elegant backdrop, hinting at a stately home or glamorous hotel where real brides are more likely to wear these beautiful creations in real life.

Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (11)

So I’m thrilled to be sharing the images with you today. Jenny’s collection is, as always, breathtakingly beautiful with delicious embellishments: jewels and crystals which shine and sparkle giving an unmistakeable designer appeal to gowns and accessories. I love the fabrics in barley instead of ivory; the sleek designs and delicate capes which make this new collection even more breathtaking than the last.

Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (24)

www.JennyPackham.com

Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (1)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (2)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (3)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (4)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (5)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (6)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (7)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (8)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (9)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (10)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (13)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (14)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (15)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (16)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (17)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (18)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (19)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (20)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (21)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (22)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (23)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (25)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (26)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (27)
Jenny Packham 2018 Bridal Collection fall autumn - English Wedding Blog (28)

For more information and stockists visit www.JennyPackham.com

Categories: Bridalwear

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

0 Comments

Leave a Reply

Avatar placeholder

Your email address will not be published. Required fields are marked *

Read previous post:
Wedding photographers for a new generation – natural light, fine art & the raw beauty of film

Planning a wedding today, finding amazing suppliers and gathering inspiration and ideas is so much easier than for any generation...

Close