Hi everyone! I hope you’re having an amazing day. I wanted to share a little advice with you this morning – from an email enquiry I had recently about advertising on the English Wedding Blog.
I don’t like to push suppliers to become sponsors of my blog – only when I know their business has the potential to do really well from advertising will I suggest sponsorship. But I can explain where I see that potential, and this is what I explained to Peter a few days ago…
Giving your wedding business the potential for blog advertising success
“Thanks for getting in touch. I’d love to help you grow your wedding business – but rather than signing you up as a sponsor straight away I’d like to offer some advice about blog advertising.
Wedding blogs are driven by the ‘real weddings’ we feature, as I’m sure you’ve noticed. The key to making blog sponsorship work – for any supplier whether you make stationery, jewellery, dresses, suits or cakes – is to have your product featured and recommended as part of a real wedding on a blog.
So what I’d advise you to do is to ask all of your brides and grooms to tell you who their wedding photographer is, and after the wedding to see if the photographer a) has any images he or she would share with you and b) has considered submitting the wedding to the English Wedding Blog.
By working with photographers you’ll build up a portfolio of very ‘bloggable’ images. As well as having your business mentioned by brides and grooms on their real wedding features, you’ll then be able to include some of the amazing images in advice articles and promotional features which could be featured on my blog as part of a sponsorship package.
The key to successful blog advertising isn’t in the little ad at the side of the page. These get relatively few clicks (they build brand affiliation in a more subtle way rather than generating traffic to a website). Visitors, enquiries and orders come from the features I publish: the real weddings, styled shoots and visually-appealing advice articles which include links to your business.
In a nutshell – to make wedding blog sponsorship really work, you need a bank of images you can use, and the best way to get it is through great relationships with your customers and the photographers they hire!
I hope that’s useful for you. Have a great day! 🙂