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My diaries: lion’s den

When was the last time you launched yourself with both feet into the scariest experience of your life? Are you glad you did?

As I write this post I’m about to launch myself into the stupidest, scariest adventure I’ve had for a very long time. I’m excited and terrified, but I know my business needs this – and so do I.

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I’ve never taught big calligraphy workshops before. I’ve given presentations in marketing* but even these were to groups of no more than 30 people – not the 80+ class sizes I’ll be hosting in a day or two at The Handmade Fair.

*if you count uni presentations, these were extra scary for being in French / Italian… which scared me silly!

For me, it’s like strolling into the lion’s den. I know once I’m there I’ll love it – but talk about the unknown…

For my business, this is something I absolutely need to do. Everyone teaches, shares and mentors these days: photographers, bloggers, stationers – we’re all at it.

Every wedding business has to evolve to survive. Fact.

Everything changes, especially in our industry. Products develop to follow trends or set new ones (vintage arrived and we all restyled our collections and websites). Strategies change in line with technology (Facebook, Pinterest, Instagram, Etsy have all changed my business). Even our customers change: in the last year I’ve seen more and more orders coming from the US and Australia, while friends of mine have seen orders coming more from the UK – and our businesses need to evolve to keep them coming!

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And we change, as independent business owners. We have children, move house, meet new friends, have holidays… often life gets more expensive and we need to make enough money to keep up.

The more we can do to keep our businesses ahead of changes around us, the better.

I’m not saying every wedding business owner needs to be ambitious or greedy – and I’m definitely not – but we do need to be open to new ideas. If that means making changes and taking an occasional leap into the lion’s den, I’m all for it!

claire gould calligrapher signatureMore from my Handmade Fair adventures here and here.
Images by lovely Jamie at Vickerstaff Photography – full feature on Brides Up North wedding blog

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

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