The birth of a calligraphy & watercolour wedding invitation

Do join me for a peek into my little design studio this morning as I show you sketches and the final design for my new watercolour flowers wedding invitation collection. I’m absolutely delighted with the finished suite – it’s vibrant and fun, and the clematis flower has totally stolen my heart! Instagram friends will have seen this already, and as I write I’ve yet to pop it onto shelves in my Etsy shop – but it will be there very soon! Prices from £4 per invitation…


I’ll begin with the finished collection, then show you every step of the way as I made the designs. From sketching to painting to printing, the design process was a little over a full day’s work, and one where I finished happily covered in purple ink (and went for a walk on the beach wearing it!) Enjoy!
claire gould calligrapher signature


This is the first set in a series of watercolour flower wedding invitation suites I’ll be selling in my Etsy shop this year. The flowers had a rich purple flavour, so I chose vibrant colours for the envelopes and layering of cards: the gold and purple can be replaced with softer tones: pale coral, green or soft dusky greys would work beautifully. The suite includes: invitation and envelope; RSVP card and envelope; escort cards, place name cards, table numbers, favour tags and guest book sign as standard. Optional extras include orders of service, menus, other wedding signs and table planner. Prices start at £4 for a simple invitation and matching envelope.

The design process:


I began with Pinterest, and this gorgeous bouquet from a styled shoot on Wedding Chicks. Taking each flower in turn I sketched a rough outline with my favourite Derwent pencils, building up the bouquet and arrangement on paper.


7B… because it’s not the same if it doesn’t get on your hands…

I added a little ink to give definition to the flowers and berries…


and then it was playtime: keeping the paint soft and neutral until the last purple flowers, which creates the loveliest texture for the illustration.


watercolour-wedding-invitations-15The central dahlia and roses are soft, almost coral pink, and surrounding them with natural greens and rich purples makes a romantic and exciting design.

watercolour-wedding-invitations-17As with the real-life bouquet, leaves and grasses add texture. It’s quite a different process arranging flowers on paper, but the principle of adding little tendrils to the edges of the flower arrangement works just the same!

watercolour-wedding-invitations-14… and the finished design is brought to life as my paint palette turns to a messy confusion of fabulous colours!


The finished wedding invitation collection


Wedding invitation printed from handwritten calligraphy with watercolour flower illustration


With matching handwritten envelope (from £3)


Place cards are individually handwritten in calligraphy. Favour tags in purple with white calligraphy look striking; table numbers are printed


The watercolour flower motif is printed on every place name card, and cards are then handwritten in calligraphy


The Bride place name card


Escort cards are printed and backed (here with gold card), and names and table numbers handwritten


Close up of illustration on the RSVP cards, which are printed and then can have your guests’ names added in calligraphy


The favour tags are one of my favourite items! They look fab with mini milk bottles – stuff them with little sweets or pop a straw and some lemonade in there!


Signs are printed with the illustration, and messages handwritten in calligraphy – for guest books, gift boxes, escort card displays etc.

To order please visit my Etsy shop at or to ask me a question please email

Full price list for this collection here

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.



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