We don’t all knit our own wedding venues – the delicate art of balancing a wedding blog

Morning everyone! I hope you like the changes I’ve made to my blog header and colours this week – a redesign was long overdue! And while I’m in introspective ‘wedding blogger’ mode it strikes me that wedding bloggers have a big responsibility to all of those we feature – to the brides and grooms whose weddings we share, to photographers and suppliers, and to our readers.

But it’s an incredibly delicate balancing act to get it right for everyone.

Photo credit Karen Flower Photography

Image credit Karen Flower Photography at

Balancing a wedding blog – getting it right for brides and grooms, photographers and readers

I love the real weddings I feature on the blog, and it’s a real privilege for me to be able to share such a personal event as a wedding. For every bride and groom I feature on the blog I try and make sure I show the best bits of their day. I’ll focus on how beautiful the bride looks in her dress, how their love shines out on the photos – and of course try and share as many of the details of the day as I can. After all, couples and their families spend countless hours and days crafting everything from bunting to cakes, stationery and flowers. The least I can do is share all of their hard work with my readers.

Photo credit Rob and Sarah Gillespie

Katy and Tom’s English wedding – image credit Rob and Sarah Gillespie

With each real wedding on the blog I also try and feature the best images in a way that will help the wedding photographer to promote their business. There’s a never ending debate about details in wedding photography: photographers argue that the moments, glances, romance and atmosphere of a wedding is crucial, and details are often seen as “just fluff”. I can see both sides of the debate: in ten, twenty, fifty years’ time the details won’t matter. But right now, when I blog a wedding just weeks after the big day, all of those details are a fondly remembered labour of love. So they matter a lot!

wedding photography by Lightworks Cambridge

Image credit Lightworks Photography in Cambridge

And then I think of you, my lovely blog readers. I know you browse wedding blogs for ideas – to see how other people have styled their weddings and inspire your own big day. I want to share as many details as I can with you, so I share images of bouquets, cakes, bunting, and wherever possible I feature stationery too. That doesn’t mean to say that weddings on the English Wedding Blog are all about the details – they’re only a part of what I share with you.

English wedding Martin Price Photography

Photo credit Martin Price Photography –

Above all, real weddings are just that: real brides and grooms, usually in England and around the UK. I’ve often heard comments about “bloggable weddings”. There’s a feeling that weddings have to be crammed with expertly handcrafted details to be considered for a wedding blog.

Not true.

Yes, I love to feature details of stationery and all the trimmings – but only in a realistic way. I want to share weddings which are achievable for everyone. And that’s why it’s YOU who help me more than anything else to find the balance for the English Wedding Blog. I look for romance and love, for creativity and emotion, for memories and for the truth in the weddings I feature. We don’t all knit our own wedding venues, but every wedding is worthy of being on a wedding blog.

So thank YOU. Keep sharing, keep commenting and keep in touch! Because you make this place what it is, not me.

claire gould calligrapher signature

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.



  • Fiona Campbell
    7 years ago

    I think you get the balance very well, Claire. It’s always tricky; you want to show weddings for people to feast their eyes on, but the risk is that brides feel overwhelmed by an impossible standard to live up to. Organising a fun, happy wedding and organising a photogenic wedding are two different skills. The birdcage display in the corner might have absolutely no impact on whether the guests enjoy themselves, but it will look great in the photographs. My favourite weddings are the ones where the visuals are strong enough to transport both the guests and the photographer.

    • Claire Gould
      7 years ago

      Thank you Fiona – what a fantastic comment, and a totally new way of looking at things. I love it.
      C xx

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