Hello everyone! I hope you’re all having lovely days so far. I’m hopping between pet-sitting, calligraphy-writing and baking brownies… but I had to get this wedding blog feature published for you all as well. No rest for the wicked*, as they say!
This is one of two features about blog advertising which I’ve been pondering for some weeks. I wrote in June about wedding blog advertising working if you get it right. It’s also true that advertising on wedding blogs works better for some businesses than for others.
My experience, and feedback from my own advertisers as well as wedding suppliers who’ve advertised on other blogs all tells me that…
Wedding blog advertising works best for new businesses
There are reasons for this:
- New wedding businesses are often those with new ideas, and blog readers are always looking for that special something which is original, different and will be a talking point at their big day. It’s about creativity and having a niche product which appeals to a free-thinking bride or groom.
- Wedding blogs have massive exposure within the industry. Our readers are couples planning weddings and wedding suppliers. Social networking is what we do – blogs are social by definition; they only work because people comment, share thoughts and opinions and keep the conversation going. A new business can tweet wildly – but there’s nothing like a wedding blog post to get you noticed by a few thousand people in a single day. We’re like a launch pad, if you like!
- Brides and grooms who read wedding blogs tend to be spending less on their weddings. They’re looking for creative ideas, DIY and wedding craft projects because they are working to a budget. New wedding businesses – especially those trading in their first year or still part-time – tend to have lower prices and appeal to wedding blog readers.
- Fashion and trends within the wedding industry are a key factor. If your wedding business was inspired by a recent trend, then chances are that wedding blog readers will be looking for ideas like yours. Consider vintage accessories and wedding signage and word art – these are relatively recent trends which appeared first on wedding blogs, took over a few wedding blogs entirely – and gained a huge following from the blog audience.
*I’m not really wicked, I’m sweet and charming*. 😉