Wedding blog advertising – does it work?

Hello there, dearest readers. Welcome to my personal hell… the question which has my mind spinning in circles all the time: as a UK wedding blog owner and wedding business owner (separately) I know the answer is Yes. Wedding blog advertising works.

Wedding photography by Rob and Sarah Gillespie

Photo credit: Rob and Sarah Gillespie. Click to see the full wedding feature


Here it comes! Hot on the heels of that resounding ‘Yes’, comes the qualifier: sometimes. And if you get it right. And that’s infinitely harder to define and explain and share – much as I’d like to share the secrets of wedding blog advertising with suppliers on a daily basis, it simply ain’t that simple.

Wedding blog advertising works if you push it!

If you decide to advertise on a wedding blog, you can’t just send your ad and leave it at that. You have to make your blog advertising an active part of your wedding business promotion.

It’s not only up to you, of course. The wedding blogger has to play a role: sharing your facebook updates and blog posts when they can, for example. Retweeting your updates, keeping in touch – helping you share your news with their wider audience.

But as a wedding business owner you should help your wedding blog advert get noticed by:

  • Sharing your latest weddings, shoots and projects with the blogger: asking for them to be blogged
  • Commenting on blog posts, being an active part of the community on the blog you’re affiliated with
  • Offering quotes and opinions for blog features, even guest blog posts on subjects you’re passionate about
  • Posting on the blogger’s facebook page, sharing your images and comments on as many posts as you can
  • Generally keeping in touch, even with quick emails or messages on twitter – this is especially important if you’re advertising on a blog with many sponsors: you’ve paid for the space, and it follows that you’ve paid to get traffic, enquiries and orders from your ad – so if it’s not working, use the blogger’s expertise to work it harder! Ask for more – more space, more mentions, more images… whatever you can get for your money!

My research, inbox and facebook / twitter messages all tell me that wedding businesses who do all of these get more from their blog advertising than those who don’t. Do you?

Claire x


Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.



  • louise | b.loved
    8 years ago

    Absolutely agree!! It’s all about increasing your visability and awareness to the readers of the blog! Great post 🙂 xo

  • Anna - bride&glory
    8 years ago

    Loving the post (and that’s not just because I can add a comment and get my name out there).
    Incredibly useful and well presented, as always. Thanks Claire!

  • This is a really interesting post to me. I’m not a vendor, but I am a wedding blogger and as a past bride when I first started reading wedding blogs during my planning process, I NEVER clicked on an advertisement. I read the posts, looked a pictures, and was influenced that way. So I totally agree with you that vendors HAVE to be in the posts/social media to be noticed. My eye seems almost trained now to completely ignore what is in the side column. Now, whether this is a result of no longer being in the wedding ‘planning mode’ or not, I don’t know, but I do know that as a blogger I am constantly on the lookout for new and exciting things and yet – I still never peep over at the little advert squares in the side bar. In fact, as a bride I found it frustrating to have to squint at the pictures in blog posts because they were too small (or maybe my eyes are ‘too old’?)

    Now, as a blogger I struggle with the issue of advertising. I use a page to host sponsors, and keep all advertisements off the main pages. I sometimes wonder if this is a good thing or a bad thing. I could sell on my main page – but would that spoil the look of the page? Would it actually increase hits to my sponsors? Or would viewership drop off because now my readers are squinting and jamming their faces up against their screen to see the details in an inspiration board as much as I used to?

    I really don’t have an answer to this – so I’m really looking forward to reading this series of blog posts you have planned! Thanks for sharing! xx

  • 100% agree as a new blogger I really work with my sponsors and advertisers to make it worth while for all concerned.

  • This is a very helpful post as I am just starting out, and don’t have an advertising budget as such, partly as I do not currently charge for my poems. I have been thinking about paying for sidebar adverts, but have actually found talkign and commenting on blogs to be a great way to get involved with the whole wedding scene and see what is in vogue. I am finding your page very inspiring and full of inspiring, beautiful images, thank you!

  • Adam Johnson
    8 years ago

    Point taken 😉 . In all seriousness you’re absolutely right – a great article as usual… All too often it’s too easy to throw money at advertising and expect it to work miracles. I wish that worked!

  • Claire
    8 years ago

    Some interesting comments, thank you folks 🙂
    Adam – ha, no this isn’t making a point to any of my advertisers at all! And I have another blog post coming soon (currently it’s near the front of my head) about wedding blog advertising working for new wedding businesses. As an established wedding photographer whose reputation for quality and talent is very impressive indeed, you may have to read between the lines of that one. 😉

  • Sage like advice, I wish I had read this before spending money on blog advertising.

    Any way less talk more action from me!

  • Nathan
    8 years ago

    So it’s not the actual advertising that will work at all. But more you advertise for the opportunity to attract attention / promote more through the blog? Any more articles on this yet? Looking to get into the blog-o-verse (quite belatedly)

  • Lucille Von Frock
    8 years ago

    I wish I hadn’t wasted my money on advertising! It seems time and a bit more effort is required to get the Von Frock’s Vintage Hens name out there! (By the way, love this blog, it’s one of my favourites!!)

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