Hello there, dearest readers. Welcome to my personal hell… the question which has my mind spinning in circles all the time: as a UK wedding blog owner and wedding business owner (separately) I know the answer is Yes. Wedding blog advertising works.
Here it comes! Hot on the heels of that resounding ‘Yes’, comes the qualifier: sometimes. And if you get it right. And that’s infinitely harder to define and explain and share – much as I’d like to share the secrets of wedding blog advertising with suppliers on a daily basis, it simply ain’t that simple.
Wedding blog advertising works if you push it!
If you decide to advertise on a wedding blog, you can’t just send your ad and leave it at that. You have to make your blog advertising an active part of your wedding business promotion.
It’s not only up to you, of course. The wedding blogger has to play a role: sharing your facebook updates and blog posts when they can, for example. Retweeting your updates, keeping in touch – helping you share your news with their wider audience.
But as a wedding business owner you should help your wedding blog advert get noticed by:
- Sharing your latest weddings, shoots and projects with the blogger: asking for them to be blogged
- Commenting on blog posts, being an active part of the community on the blog you’re affiliated with
- Offering quotes and opinions for blog features, even guest blog posts on subjects you’re passionate about
- Posting on the blogger’s facebook page, sharing your images and comments on as many posts as you can
- Generally keeping in touch, even with quick emails or messages on twitter – this is especially important if you’re advertising on a blog with many sponsors: you’ve paid for the space, and it follows that you’ve paid to get traffic, enquiries and orders from your ad – so if it’s not working, use the blogger’s expertise to work it harder! Ask for more – more space, more mentions, more images… whatever you can get for your money!
My research, inbox and facebook / twitter messages all tell me that wedding businesses who do all of these get more from their blog advertising than those who don’t. Do you?