I do love a loaded question! Opinions abound on creative shoots – wedding industry friends and peers getting together to have a day out, a picnic, and a bit of a laugh. Is that all it’s about? Of course not!
Do you, as a bride or groom-to-be, think creative shoots are useful, give ideas, entertain or provide good eye candy?
Or do you look at inspiration shoots on wedding blogs and in magazines and wonder why wedding photographers, dress designers, florists, cake designers, stationers and jewellers seem to spend all their time on creative shoots?
My thoughts on bridal inspiration shoots
I’ve heard lots of opinions on the subject of creative shoots. Engaged couples and industry insiders alike differ in their views. Some think creative shoots are a waste of time while others love the creativity they promote and explore.
For me, creative shoots can even drive the wedding industry forwards, promoting new ideas and concepts for wedding design. I love them. I feature inspiration shoots on English Wedding Blog – the photography and creativity inspires me.
Overall though, I see two types of creative shoot: those which provide inspiration for brides and grooms along a theme or style; and those which offer a creative opportunity for suppliers, a chance to push boundaries and try new techniques and designs.
What couples can get from a bridal inspiration shoot
There’s more to a bridal inspiration shoot than pretty pictures to enjoy. Shoots will often provide ideas for decorating wedding tables, accessorising dresses, and creating a cohesive theme in a certain colour or style.
Most inspiration shoots are collaborations between local wedding suppliers, and can be a great way to find suppliers in your area. Check your wedding photographer’s blog: have they done any recent shoots? Who did they work with? Finding a group of suppliers who work well together can be a blessing when it comes to everything running smoothly on your wedding day.
What wedding suppliers should get from creative shoots
Creative shoots can be a wonderful way to promote your business to potential customers. Especially if you’re new to the wedding industry or just beginning to get to know other suppliers, they’re a fabulous opportunity. But you only get out what you put in. Without good promotion a shoot can be a nice day out and little more.
Networking and friendships with local wedding suppliers
Knowing who excels at what they do means you can offer great advice to brides and grooms – and the wedding suppliers who meet you on a shoot can recommend you too.
It’s not just about business networking though (and I hate the word, by the way!) – friendships can grow from working on creative shoots with fellow wedding suppliers. Many of you reading this will know what I mean when I say what we do can be a lonely job at times.
A cluster of blog and web promotions for your business
If ten suppliers are involved in a bridal inspiration shoot, and all blog about it, share images, namecheck the other suppliers and post links and comments on each other’s blogs – it’s an excellent bit of online promotion for your business.
BUT don’t underestimate the importance of promoting a shoot you’re involved in. Don’t wait for someone else to do it. Don’t leave it at the bottom of your to do list.
If fellow wedding suppliers have given up their time I really feel it’s important to give something back: shout about the shoot and your new friends from the rooftops – if they’re amazing people to work with, then tell anyone who’ll listen!
More creative shoots can be an opportunity to explore new design ideas
For wedding stationers and jewellers, for example, a themed shoot can be a great setting to explore new designs and more outlandish ideas. With so many designers in our industry, it’s exciting to see something new and different – and that goes for brides and grooms admiring the shoot as well as those involved in its creation.
Share your thoughts on bridal inspiration shoots
I’d love to hear your thoughts on bridal inspiration shoots. What do you think when you see a shoot on a wedding blog? Have you discovered great ideas from shoots, or do you feel they’re too far removed from real weddings to be useful? If you’re a wedding supplier, have shoots worked for you? Do you have any tips for other suppliers considering doing their first shoot? I’d love to hear from you!