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Getting featured on wedding blogs (video blog)

Hello! I have another video blog for wedding suppliers today: how (and why) to get featured on a wedding blog. Once again, ‘scuse the face – but I hope you find the advice really useful. Enjoy the movie – there’s a quick recap in words below the clip for you to cut out and keep as well.

getting your designs featured on wedding blogs from Claire Gould on Vimeo.

As a wedding stationer, jewellery or cake designer you might not have considered submitting your designs to be featured on wedding blogs. This short video explains the benefits of sponsored blog features, and looks at the differences between wedding blog advertising and the printed wedding magazines.

Getting featured on wedding blogs: why and how you can do it!

  1. Readership. Wedding blogs are big these days – far bigger than the magazines. Spend twenty minutes collecting as many media packs for blogs and wedding magazines as you can, and then compare the stats!
  2. Visibility. If you’re a wedding stationery, jewellery or cake designer you won’t get near the front of a traditional print wedding magazine. With a sponsored blog post, you get our front page all for yourself and your products.
  3. Images. What do you get in a wedding magazine? An eighth of an editorial page with a small photo of one of your designs? Featuring on a blog gives you an opportunity to share large images, and lots of them, with potential customers.
  4. Long term search potential. A well-written blog feature will bring visitors to your website for months – there’ll be an initial spike in your website traffic on the day your feature is published, and then Google will pick it up, continuing with a smaller but steady flow of visitors to your site. It’s really important to choose your keywords carefully so this works.
  5. Instant calls to action. It’s all in a click: a bride or groom reading a wedding magazine might decide to look at your website later. They could forget, or find an alternative instead. With a blog, you can offer a one-day discount or free samples for the first 10 enquiries – it’s a great way to get a conversation going with potential customers.

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My new book How to Blog your Wed­ding Busi­ness is now avail­able to buy!

I’ve writ­ten the book for wed­ding busi­ness own­ers who are new to blog­ging, to give plenty of help­ful advice on get­ting set up and cre­at­ing a really suc­cess­ful blog. There are pages of ideas for blog posts, tips on how to opti­mise every aspect of your blog and ideas for mar­ket­ing and pro­mot­ing your wed­ding busi­ness blog.

More Wed­ding Busi­ness Ideas

If you’re start­ing out in the wed­ding indus­try you might also like to take a peek at Wed­ding Busi­ness Ideas — plenty of free ideas and resources cov­er­ing wed­ding busi­ness plans, adver­tis­ing, every­thing from pric­ing to Pin­ter­est and more!

http://wedding-business-ideas.com/

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

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1 COMMENT
  • Zoe Beaty
    7 years ago

    Hey,

    Hope you’re well. I work for Grazia magazine and we’re looking for a couple who can speak to us about the difficulties of marrying into a different social class, ie. a middle class woman who has married a working class man. We’d love to hear both of their opinions and explore their doubts, insecurities and any social difficulties (with friends and family disapproving, or being judgemental) they have encountered.

    We’d love to speak to them this week and picture them too, if possible. I’d be grateful if you could spread the word and ask anyone who may be interested to contact me on zoe.beaty@graziamagazine.co.uk.

    Thanks very much! (And your blog is amaze.)

    Zoe x

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