A video blog: promote your wedding business with confidence

This is my very first video blog for English Wedding. I wanted to share something new, so instead of my typey fingers, today you get my face talking. The video itself explains what this is all about, and there’s a summary for you underneath. Scuse the face 😉

promote your wedding business with confidence from Claire Gould on Vimeo.

Speaking confidently about your wedding designs, whether you make invitations,jewellery or anything else, isn’t always easy. This video blog explains why it’s important to promote your wedding business with confidence. I also share tips to help you gain the confidence to take that pride in your products and share your enthusiasm with potential customers.

Your wedding business, confidence and self-promotion

It’s very important to promote your wedding business in a confident way, and there are three reasons to do this:

  1. Confidence inspires confidence: speaking with passion and enthusiasm about your designs will inspire your potential customers
  2. Competition: there are so many wedding businesses around, promoting yours with confidence will help you stand out from the crowd
  3. This is your responsibility: as a wedding business owner and designer you know your work inside out and backwards – you should be proud of what you do – so share it!

How to promote your wedding business with confidence

Telling the world how great your designs are doesn’t come naturally to everyone. So if you’re not confident in ‘bigging up’ your work, here are three tips which might help you:

  1. Remember you’re not promoting yourself; you’re promoting your stuff (it’s easier to say “I’m proud of this wedding invitation I made”, than to say “I’m a brilliant designer”)
  2. Put your wedding business head on. You have to make a profit; you’re the owner of a successful wedding business – part of any business is promotion. Get out there and just do it!
  3. Find the medium that’s easiest for you. If you’re not a confident speaker (see above!) then try writing about your work in a wedding business blog. If written words don’t come easy, try a wedding fair – you might discover a flair when speaking to brides and grooms. Networking might be more your thing: tweet-ups, launch events, PR evenings… give them a go!

I have to say thank you to the very lovely Alex Beadon for encouraging me to give video blogging a go. Thanks Alex! (Watch her video blogs if you haven’t already.)

About my wedding business video blogs

My new book How to Blog your Wedding Business is now available to buy!

How to blog your wedding business

How to blog your wedding business - by me!

More Wedding Business Ideas

If you’re starting out in the wedding industry you might also like to take a peek at Wedding Business Ideas – plenty of free ideas and resources covering wedding business plans, advertising, everything from pricing to Pinterest and more!


Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.



  • Julie Dawson
    8 years ago

    lovely to see you in my computer!!! I think the video idea is a great one. Thanks for sharing, I really enjoyed the message you gave. Your calm and CONFIDANT! approach works. xxx

    • Claire
      8 years ago

      Thanks Julie! I love that I’m in your computer – hadn’t thought of it like that!
      If there’s anything you need fixing while I’m in there, just ask! Hee.
      Claire x

  • Wendy Bell
    8 years ago

    Excellent! Firstly, very helpful information/advice. Secondly, it’s a lot quicker to listen to your blog post than read it – I am an extremely slow reader!!! I’d imagine it also saves time recording it rather than typing it too 😉 Will definitely be purchasing the book in one format or another! x

    • Claire
      8 years ago

      Thanks Wendy 🙂 ah… It’s quicker in theory for me to record a video blog, but only if you don’t count all the edits – the process involves me getting all my words upside down, swearing, bursting out laughing and starting again! I think at the end of this one I even got my email address wrong ( it’s – I think I put an s in!) – but it was already take 9 hee!
      Claire xxx

  • Julie Boyd
    8 years ago

    A star is born! Great to watch. I’ll be buying it too xx

    • Claire
      8 years ago

      Ha! Julie, you are literally too kind!
      C xxx

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