Pre-wedding season, I was peering through the tumbleweed at various wedding photography websites and genuinely surprised by a) the numbers of wedding photographers out there, and b) the lack of blogs!
A quick look at this as a little aside: I searched for ‘wedding photographers’ and got a map with chicken pox. There are so, so many photographers out there! (Even more if you zoom in). I knew that though…
I was on a bit of a mission to discover new wedding photographers – ones who hadn’t submitted to my blog before, so I could raise awareness of English Wedding blog. And I was looking for their real wedding features to get an idea of what they do.
Four out of five didn’t have blogs.
And I was surprised – in this day and age, surely a wedding business blog is as important for SEO and promotion as facebook, more important than twitter, on a par with having a presence at wedding shows and fairs?
I discovered with my wedding calligraphy businesses very early on that writing a blog would generate 40% more traffic to my site. Let’s make that more personal: for every 100 people who’d browse my site, another 40 of those who found my blog via Google search would then come and have a look at my website.
That’s how I fell in love with blogging and it’s partly where English Wedding blog came from. Now when a photographer, invitation designer or wedding entertainer gets in touch, I look for their blog. Instantly.
Why? It shows me a deeper insight into their work than a portfolio. I see a wedding photographer’s portfolio as a hand-picked selection of their very best bits. If I want to know more about their work, I look for real weddings, large size images, quick to scroll through. It has to be a blog.
In this day and age it really does surprise me that so many wedding businesses don’t blog. And I’d really love to know why. Is it time? Is it that blogging hasn’t registered with the wedding industry yet? Am I just too geeky for my own good? (I read a lot of tech news and web design articles.)
So – if you have a blog, please show me (comments below – I’ll pop over and have a look ESPECIALLY if I haven’t seen your blog before – I’m in the mood for discovery and adventure 🙂
and if you don’t blog, I’m really interested to know why. Would you, and is there something holding you back? Please share 🙂